PRIVATE LEGENDS

Build the creative team
you’ve always wanted.

Turn your creative department into Legends. Create the Legend you’ve always wished was on your team.

Bring your team’s talent, your agency’s approach and your brand’s hard-earned knowledge into Private Legends: AI creative partners powered by the same Ad Legends creative engine behind our Legends.

Start with a person, a shared point of view or a specialty your team needs. Put that perspective to work on ideas, campaign directions and creative reviews. Build your private creative bench one Legend at a time.

Create your first Private Legend Find your team’s next Legend ↓

Included with eligible plans. See your allowance before creating.

One creative engine.
Many possibilities.

01 / YOUR TEAM

Turn your entire creative department into Legends.

Your writer hears when a line is trying too hard. Your art director sees a visual opportunity in an ordinary product. Your strategist knows which audience insight actually changes the idea.

Work with your colleagues to create private AI perspectives shaped by those different strengths. Give each a distinct role, then choose the perspective that fits the brief in front of you. Bring more of your department's thinking into early exploration and creative review.

Picture it: a copy perspective that values wit, a visual perspective built around simplicity, and a strategist who challenges the premise.

First brief: “Help us introduce a familiar product in a way our audience hasn't seen before.”

Who would you put on your team?

These are starting points for your own Legends. Choose the roles that suit your work and your plan's allowance.

A private creative specialist	What you could bring them
The Brand Voice Keeper	A campaign that needs to sound unmistakably like you, across different messages and audiences
The Category Insider	A brief where industry language, buying habits and small distinctions make the difference
The Challenger	An idea that feels too familiar and needs a more surprising angle
The Clear Thinker	A complex product story that needs one compelling human reason to care
The Launch Partner	A new offer that needs several distinct creative directions before your team commits
The Craft Critic	An ad that needs sharper thinking, more specific feedback and another round of possibilities

Different strengths. More ways into the work.

Imagine a private bench with a Brand Voice Keeper for consistency, a Challenger for unexpected directions and a Craft Critic for the next round of refinement.

Choose a Legend for the question you're working on. Explore its ideas, bring another perspective to a later brief or review, and decide with your team which direction deserves to move forward.

Start with the role that would help most. Add complementary Legends as your needs and plan allow.

One perspective. More ways to put it to work.

Open up a brief. Explore ideas from a point of view that understands what you want to bring to the market.
Find another direction. Ask a specialist to approach a familiar challenge from a different angle.
Sharpen an existing ad. Bring work back for a creative review and explore ways to improve it.
Carry your standards forward. Return to the same creative perspective as new briefs arrive, and refine its profile as your thinking develops.

Private Legends work within Ad Legends' supported creative and review workflows. You choose which ideas to develop and which work to publish.

Yours to use. Yours to invite.

Your Private Legend stays out of the public Legends roster. Creating one does not publish it to the Ad Legends community.

Use it yourself, or invite specific people to collaborate. You control those invitations. Sharing a finished idea does not give someone access to the Private Legend behind it.

Start with the team you want to build.

Choose what you want to do: bring your department's perspectives into Ad Legends, add a missing specialist, or build around an agency, brand, project or yourself. A guided conversation helps you shape your first Legend. Review its creative profile and bring it into a brief.

Already have work that shows how you think? Add your portfolio, personal website or agency pages and let the assistant suggest a profile. You can also start with a public search by name. Check the references, make the perspective your own, and choose what to use.

No coding. No prompt engineering. No famous name required.

A few questions before you begin

Do I have to be a creative director? No. Start with a point of view, a useful specialty, or knowledge of your business. Private Legends are for the people who know what they want their work to stand for.

Can I create a Legend around my team instead of a person? Yes. Create one Legend around a shared approach, or build separate Legends around different people and specialties, within your plan's allowance. For a colleague's perspective, work with them on the profile and the material they want to contribute.

Can I create a specialist who isn't based on a real person? Yes. Start with the role you wish you had, the creative challenge it should help with, and the standards you want it to bring to the work.

How do we use several Private Legends? Choose the Legend whose perspective suits the brief or creative review. Give different assignments to different Legends and use those perspectives to inform your team's decisions.

Can our whole department use them? Invite specific colleagues to the Legends they should have access to. Choose a plan with the right combination of Legend slots and team seats; custom team plans can accommodate a department's agreed needs.

Does it use the same creative engine as the other Legends? Yes. Private Legends bring your chosen perspective into supported Ad Legends creative and review workflows. The character and usefulness of each Legend depend on the perspective you give it and the brief you bring it.

Can other Ad Legends users discover it? It is not listed in the public roster. Access is for you and the specific people you invite.

Can I change it later? Yes. Refine its profile as your creative needs and standards develop.

Who do you wish was on your creative team?

Start with the talent you have, the specialist you're missing, or the perspective your next assignment needs. Build your first Private Legend, then shape the creative bench around it.

Choose the room you need to create.

Pro

1 Private Legend

Foundation

3 Private Legends

Custom teams

An allowance agreed with your team

Private creation requires an eligible plan. Creative generation uses your plan’s Legend Credits. Legend slots and team seats are separate. Your workspace shows your current allowance.

Compare plans →

Who would you put on your team?

No coding. No prompt engineering. No famous name required.

Build your first Private Legend

Build the creative team
you’ve always wanted.

One creative engine.
Many possibilities.

Turn your entire creative department into Legends.

Who would you put on your team?

Different strengths. More ways into the work.

One perspective. More ways to put it to work.

Yours to use. Yours to invite.

Start with the team you want to build.

A few questions before you begin

Who do you wish was on your creative team?

Choose the room you need to create.

Pro

Foundation

Custom teams

Who would you put on your team?

Create the Legend you've always wished was on your team.

Give your agency's way of thinking a place on every brief.

Give your brand an in-house creative specialist.

Build a specialist for the assignment ahead.

And yes, turn yourself into a Legend.

One creative engine.Many possibilities.

Turn your entire creative department into Legends.

Who would you put on your team?

Different strengths. More ways into the work.

One perspective. More ways to put it to work.

Yours to use. Yours to invite.

Start with the team you want to build.

A few questions before you begin

Who do you wish was on your creative team?

Choose the room you need to create.

Pro

Foundation

Custom teams

Who would you put on your team?

Create the Legend you've always wished was on your team.

Give your agency's way of thinking a place on every brief.

Give your brand an in-house creative specialist.

Build a specialist for the assignment ahead.

And yes, turn yourself into a Legend.

One creative engine.
Many possibilities.