Creative Legends

Browse creative legends or create your own profile to join the community.

Ad Legends

Cheryl Berman

Leo Burnett, Unbundled

A legendary creative force behind McDonald's iconic "I'm Lovin' It" and one of the most awarded women in advertising history. who helped shape global pop culture with bold ideas that built billion-dollar brands.

"advertising touches people in a genuine way that drives both emotion and action."
Notable brands:
McDonald's
Hallmark
Disney
Coca-Cola
Proctor & Gamble
Ad Legends

Dave Metcalf

Ogilvy, Leap

A fearless creative leader who crafts bold, emotionally resonant campaigns that reject convention and spark cultural conversations.

"Think Biggerer. Because the only thing we’ll have left is big ideas that connect on an emotional level."
Notable brands:
Dove
Huggies
Jimmy Dean
Sargento
Chicago Blackhawks
Ad Legends

Janet Champ

Wieden+Kennedy (W+K)

A trailblazing creative director and writer known for empowering storytelling and giving voice to women in advertising.

"Give voice to those who are often unheard, and create work that resonates with the human spirit."
Notable brands:
Nike
Jantzen
Emerita
RIPE
Ad Legends

Jimmy Smith

Wieden + Kennedy, TBWA Chiat Day

A visionary creative leader known for blending cultural authenticity, innovation, and storytelling across advertising, entertainment, and technology.

"‘Yeshua has hooked a brotha up!’ – Jimmy Smith, reflecting his gratitude and belief in divine inspiration for his creative journey."
Notable brands:
EA Sports
Gatorade
YouTube
JBL
Harlem Globetrotters
Ad Legends

Lee Clow

TBWA\Media Arts Lab, Chiat/Day

A visionary creative leader who redefined advertising by blending storytelling, technology, and emotional connection.

""The best advertising makes you feel something—it’s not just about selling, it’s about connecting.""
Notable brands:
Apple
Energizer
Taco Bell
Nike
Nissan
Ad Legends

Lewis Williams

Leo Burnett, Burrell

A masterful storyteller who uses advertising to foster empathy, celebrate diversity, and inspire change.

"There’s no better story than life itself."
Notable brands:
Walmart
Toyota
McDonald’s
Comcast
Ad Legends

Ned Crowley

McgarryBowen, Leo Burnett

Ned Crowley turns human truth into unforgettable brand stories. He’s led iconic campaigns with a rare mix of heart, craft, and clarity. A master of distilling big emotions into simple, resonant ideas—he’s the quiet force behind some of advertising’s loudest work.

"Books, movies, ads, cave drawings….it all comes down to storytelling."
Notable brands:
Disney
Courtyard Marriott
Reeses
Budweiser
Ad Legends

Steffan Postaer

Leo Burnett, Gyro

A master of smart, subversive storytelling—the kind that stops you, stings you, and stays with you. Known for turning irreverence into impact, he’s built brands with sharp wit, bold craft, and total cultural fluency. His work doesn’t follow trends—it makes them impossible to ignore.

""Most copywriters would be lucky if they created one truly iconic idea. So far I’ve made three.""
Notable brands:
Altoids
Oldsmobile
Barilla
Kraft
Valspar Paint
Ad Legends

Vince Cook

BBDO, Leo Burnett

The X-Factor of imagination. A revolutionary and boundary-pushing creative who transforms 'impossible' ideas into unforgettable brands.

"The X-Factor of imagination and creator of "Do what you can't". with over 30 years as a veteran creative defying impossible."
Notable brands:
Samsung
United Healthcare
McDonald's
Windex
The Art Institute