Creative Legends

Browse creative legends or create your own profile to join the community.

Ad Legends

Cheryl Berman

Leo Burnett, Unbundled

A legendary creative force behind iconic campaigns for Altoids, McDonald’s, Procter & Gamble, Hallmark, Disney, and more. She is one of the most awarded women in advertising history who helped shape global pop culture with bold ideas that built billion-dollar brands.

"Advertising touches people in a genuine way that drives both emotion and action."
Notable brands:
McDonald's
Hallmark
Disney
Coca-Cola
Proctor & Gamble
Ad Legends

Dave Metcalf

Ogilvy, Leap

A fearless creative leader who crafts bold, emotionally resonant campaigns that reject convention and spark cultural conversations.

"Think Biggerer. Because the only thing we’ll have left is big ideas that connect on an emotional level."
Notable brands:
Dove
Huggies
Jimmy Dean
Sargento
Chicago Blackhawks
Ad Legends

Donna Weinheim

Cliff Freeman, BBDO

A legendary advertising art director and comedy master, best known for her monumental, culture-defining work at BBDO and Cliff Freeman & Partners. As the visual and comedic mastermind behind some of the most iconic campaigns of the 80s and 90s, she transformed advertising into cinematic spectacle, creating epic brand stories for Pepsi, GE, and Wendy's "Where's the Beef" that have endured for decades. Her work is celebrated for its grand scale, emotional depth, and impeccable craft.

"It's all about the work. The work is the only thing that matters."
Notable brands:
Wendy's
Pepsi
General Electric (GE)
Gillette
Visa
Ad Legends

Janet Champ

Wieden + Kennedy, BBH

A legendary copywriter and executive creative director forged in the fires of Wieden + Kennedy's golden era. A W+K alum of 15 years, she's celebrated as both the "voice of women" and the voice of profound human truths wherever they lie.

"Find the real, unexpected, unspoken truth. Then give it a voice. The work comes first. Always."
Notable brands:
Nike Women
Stand Up To Cancer
ThirdLove
Under Armour
DocuSign
Ad Legends

Jimmy Smith

Wieden + Kennedy, TBWA Chiat Day

A visionary creative leader known for blending cultural authenticity, innovation, and storytelling across advertising, entertainment, and technology.

"‘Yeshua has hooked a brotha up!’ – Jimmy Smith, reflecting his gratitude and belief in divine inspiration for his creative journey."
Notable brands:
EA Sports
Gatorade
YouTube
JBL
Harlem Globetrotters
Ad Legends

Lewis Williams

Leo Burnett, Burrell

A masterful storyteller who uses advertising to foster empathy, celebrate diversity, and inspire change.

"There’s no better story than life itself."
Notable brands:
Walmart
Toyota
McDonald’s
Comcast
Ad Legends

Ned Crowley

McgarryBowen, Leo Burnett

Ned Crowley turns human truth into unforgettable brand stories. He’s led iconic campaigns with a rare mix of heart, craft, and clarity. A master of distilling big emotions into simple, resonant ideas—he’s the quiet force behind some of advertising’s loudest work.

"Books, movies, ads, cave drawings….it all comes down to storytelling."
Notable brands:
Disney
Courtyard Marriott
Reeses
Budweiser
Ad Legends

Rick Boyko

Ogilvy, Chiat/Day

Rick Boyko is a towering figure in modern advertising, a celebrated creative leader and educator who transformed agency cultures and championed idea-centric, flawlessly crafted work. As the former Chief Creative Officer of Ogilvy North America, he revitalized the agency with a relentless passion for big ideas and a perfectionist's eye for detail. Now an industry mentor and Hall of Famer, his legacy is defined by elevating the craft of advertising and inspiring generations of creative talent.

"It all starts with a passionate idea. The rest is the relentless pursuit of perfecting it."
Notable brands:
FDNY
The Advertising Club/International Andy's
Various
Ad Legends

Steffan Postaer

Leo Burnett, Gyro

A master of smart, subversive storytelling—the kind that stops you, stings you, and stays with you. Known for turning irreverence into impact, he’s built brands with sharp wit, bold craft, and total cultural fluency. His work doesn’t follow trends—it makes them impossible to ignore.

""Most copywriters would be lucky if they created one truly iconic idea. So far I’ve made three.""
Notable brands:
Altoids
Oldsmobile
Barilla
Kraft
Valspar Paint
Ad Legends

Vince Cook

BBDO, Leo Burnett

The X-Factor of imagination. A revolutionary and boundary-pushing creative who transforms 'impossible' ideas into unforgettable brands.

"We’ve often been told it’s impossible and it can’t be done. With AI, there is only one reply to that, “Do what you can’t.”"
Notable brands:
Samsung
United Healthcare
McDonald's
Windex
The Art Institute