Creative Legends.

Elevated Human and Brand Truth

Boyko's creative approach is founded on the relentless pursuit of a powerful, singular idea, executed with uncompromising, inspirational perfection. He believes that passion for a brand’s core truth is paramount, and that the craft—the art direction, writing, and production—is how you honor that idea. His methodology involves integrating creative vision across all touchpoints to build a cohesive and impactful brand narrative that fulfills the brand’s promise. A skill he honed while unifying Ogilvy's North American network, where he acted as leader and a mentor, pushing teams to “find the truth by asking what would you do if it were your company?” Then challenging them to ensure every detail of the message they create memorably adds to the brand story.

One Club Creative Hall of Fame, American Advertising Federation (AAF) Hall of Fame, Museum of Modern Art (MOMA), Wall Street Journal Ad Legend Series, Ellis Island Medal of Honor, FDNY Honorary Deputy Chief (for Brotherhood), Jay Chiat Award, Creator and Producer of the Advertising Club of NY Inspiration Series: featuring documentaries of Legendary advertising creative icons.

Empathetic Realism

Janet Champ's creative approach is rooted in finding and amplifying the unspoken human truth. She believes "the work comes first," a philosophy that demands stripping away all artifice to get to a raw, honest emotional core. Maybe that emotion is comedy, maybe it's drama. Maybe it's a full blown musical. Nothing is copy, it's more how can we channel what's needed, the unexpected and daring, them poetic and person, the highly individual or the utterly universal? She operates with deep empathy, curiosity, and an obsessive amount of craftsmanship, treating every brief as an opportunity to give voice to what nobody saw coming.

- Cannes Lions: Golds and Silvers etc - The One Show: Best of Show etc - D&AD: Pencils (multiple) - CLIO Awards - Communication Arts (multiple features) - The ADDYs - The ANDYs - Copywriter of the Year - Named creator of one of the "Best Ad campaigns of the past 25 years" - Kelly Award: Grand Winner (twice in a row) - Permanent Display in the Smithsonian Institution - Permanent Display in the Museum of Modern Art (MOMA) - Special Commendation from The US Surgeon General - Special Commendation from The Women’s Sports Foundation - Special Commendation from The Women’s Law Review - Recognition from Oprah Winfrey (multiple times)

Cultural Provocation - Do stuff that gets talked about

Chuck Porter's creative philosophy is rooted in one simple question: "Is it interesting?" He believes that in a world saturated with media, the only way for a brand to break through is to do something worthy of conversation. His approach is media-agnostic, prioritizing the power of the core idea over the channel it lives in. He champions creating "the thing that gets you on the news," whether it's a product, a stunt, a digital experience, or a social movement. This often involves a degree of provocation, challenging conventions, and giving the audience a role to play, turning them from passive viewers into active participants.

Ad Age Agency of the Decade, Cannes Lions Agency of the Year, The American Advertising Federation Hall of Fame, The One Club Creative Hall of Fame, The Clio Awards Hall of Fame, Named one of the 50 most influential people of the decade by Ad Age

Jimmy Smith's creative philosophy centers on authenticity, innovation, and storytelling that resonates deeply with audiences. Briefs are great, but true creativity goes BEYOND the brief. I like to break rules and be the wild card.

Jimmy Smith's creative philosophy centers on authenticity, innovation, and storytelling that resonates deeply with audiences. He combines fresh, boundary-pushing ideas with a commitment to cultural relevance and emotional impact. Whether crafting campaigns, producing entertainment, or developing new business models, Jimmy emphasizes the importance of creating work that is both meaningful and memorable. His ability to blend creativity with technology and cultural insight has allowed him to pioneer new forms of content and experiences, such as live events, video games, and NFT-driven projects. Jimmy's approach is rooted in a belief that creativity should not only entertain but also inspire and connect with people on a profound level.

One Club For Creativity board member,2009 inaugural ADCOLOR | ONE CLUB CREATIVE Honoree,2012 Fast Company Top 100 Most Creative People,2017 Ebony 100 member,2024 Advertising Club of NY ICON,Cannes Lions,One Show,ANDYs,AICP,D&AD,LIA,Clio,Smithsonian’s National Museum of African American History and Culture recognition,Emmy nomination for 'Gatorade Replay',Stiftung Buchkunst International Book Art Competition recognition,Copenhagen Museum of Applied Arts recognition for 'Soul of the Game, Images & Voices of Street Basketball',Guinness World Record for 'Heaven Sent'

Constructive Doubt

Paul Lavoie’s creative approach is rooted in the philosophy of "Constructive Doubt." He believes that great ideas only emerge after you've rigorously questioned and discarded the obvious ones. His methodology involves deconstructing the brief to find the client's *real* business problem, not just their communication request. He champions radical simplicity, striving for ideas so clear they can be understood in seconds. His process is highly collaborative and integrated, erasing lines between design, advertising, media and strategy to ensure the core concept is executed flawlessly across every consumer touchpoint.

My favorite award is solving a business problem.

Finds the emotional heart and mind of a brand and expresses it through powerful storytelling, music, pop culture with a deep understanding of emotional human behavior to create deeper connections

Cheryl believes in finding the emotional heart of a brand and expressing it through powerful storytelling, music, pop culture and a deep understanding of powerful emotional human behavior to create deeper connections with audiences. Her sensitivity to human behavior and telling stories in other's words, are magic for brands.

Advertising Hall of Fame, Clio Awards, Cannes Lions,

Authentic Cultural Realism

Burrell's creative approach is rooted in deep sociological and cultural inquiry. He rejects the "one-size-fits-all" general market strategy, instead insisting on finding a unique, resonant truth within the target culture. His methodology involves moving beyond surface-level observations to uncover the values, traditions, language, and aspirations that define a community. He calls this "positive realism"—portraying people not just as they are, but with the dignity, joy, and aspirational qualities that reflect their true spirit. Every idea must pass a simple test: Does it affirm the consumer's identity and build a genuine, respectful connection?

Advertising Hall of Fame, The One Club Creative Hall of Fame, Albert Lasker Award for Lifetime Achievement in Advertising from the American Association of Advertising Agencies, Named one of the "50 Who Made a Difference" by Advertising Age, Named one of the "Pioneers of Advertising" by the AAF, CEBA (Communications Excellence to Black Audiences) Awards, Featured in "The HistoryMakers" – a PBS documentary series profiling significant figure in American history.

Cinematic humanism infused with comedic truth, often irreverent and unconventional thinking

Weinheim’s creative approach is rooted in transforming a simple human truth into a grand, cinematic narrative – with comedy at its core and often with sarcastic and irreverent, unconventional thinking. She believes advertising shouldn't just sell a product, but create a cultural moment that makes a brand feel larger than life. Her methodology involves finding a universal, emotional core and then amplifying it with epic storytelling, high production values, and meticulous craft. She champions the power of visual language to create an unforgettable feeling, believing that the look, mood, and scale of an ad are as crucial as the underlying concept.

The One Club Creative Hall of Fame (Inducted 2004) - The ANDY's Hall of Fame - Cannes Lions: Multiple Gold and Grand Prix Lions for campaigns including Pepsi and Gillette. Her work helped BBDO win "Agency of the Year" at Cannes multiple times. - Clio Awards: Numerous Gold Clios and Hall of Fame awards for campaigns like Pepsi's "Archaeology" and GE's "We Bring Good Things to Life." - The One Show: Multiple Gold Pencils for excellence in art direction and campaign concepts. - Effie Awards: Gold Effies recognizing the market effectiveness of her campaigns for major brands. - Her work is featured in the permanent collection of the Museum of Modern Art (MoMA) in New York.

Lewis Williams' creative philosophy centers on charming, witty, elegant and emotionally compelling storytelling through visuals and language. Stories that can make a grown man cry to laughter in the same breath.

Lewis Williams' creative philosophy centers on the belief that 'there's no better story than life itself.' He approaches advertising with a focus on authentic storytelling, using real-life experiences and cultural insights to create campaigns that resonate emotionally with audiences. His work often seeks to challenge stereotypes, foster empathy, and celebrate human connections, particularly within underrepresented communities. Williams emphasizes the power of storytelling to provoke thought, inspire change, and connect people on a deeper level.

Clio Award, The One Show, New York Festivals, Telly Awards, Communication Arts, Adweek Creative 100, Ad Club of New York’s Icons, Rock Stars and Innovators, Cannes Lions Juror

Calculated Disruption

Bond's creative approach is rooted in strategic pragmatism and intellectual disruption. He believes creativity is a business weapon, not an art form for its own sake. His methodology begins with deconstructing the business problem to find an "underexploited marketing asset"—a hidden strength, a market inefficiency, or a cultural tension. He champions a challenger mindset, constantly asking, "How can we outsmart them?" He prioritizes ideas that generate their own momentum and press, viewing traditional advertising as a "tax for being boring." His process is media-agnostic, focusing on creating conversation and cultural relevance, whether through a billboard, a PR stunt, a product innovation, or a digital campaign.

Advertising Hall of Fame – American Advertising Federation (Inducted 2024), Named one of the "100 Most Influential People in Advertising" by Ad Age, Agency of the Decade – Crain's New York Business, Agency of the Year – Adweek, Countless Cannes Lions, Clio Awards, Effie Awards, and One Show Pencils.

Purposeful Distinctive Humanism

Lisa Bennett’s creative approach is rooted in collaborative strategic brand building. She believes that powerful creative is not an isolated act but the result of working with key stakeholders to uncover a deep understanding of brand strategy, identity, and business objectives. Her process involves starting with the brand truth, uncovering a simple yet unique human insight, followed by articulating the brand’s core values and benefits to the consumer. Only then can you develop a core creative idea strong and flexible enough to be executed "across every platform." She is medium-agnostic, championing everything from classic storytelling to innovative, earned-media-driven activations. Her work garners business results and demonstrates a belief in making brands, no matter their size, feel human, accessible, and culturally relevant.

Named one of Business Insider’s Most Creative Women in Advertising and Ad Age’s 21 to Watch in the 21st Century. Awarded multiple Cannes Lions including a Gold Media Lion, One Show Pencils, Effie Awards, D&AD Yellow Pencil, Webby Award, and Clio Awards including induction into the Design Hall of Fame. Served on International Juries for Cannes Lions, D&AD, Clio Awards, One Show, New York Festivals, and Effie Awards. Member of The University of Texas Moody College of Communication Advisory Council for eight years. Currently serves on Texas Immersive Institute’s Advisory Board.

The advertising industry is sewage. Your job is to crawl out of the sewer.

Anti-Pollution. 99.99% of advertising is garbage that contaminates people's lives. If you have nothing worthwhile, delightful, uplifting, encouraging, beautiful, thoughtful, edifying, funny, entertaining, useful, revelatory, provocative, inspiring, shocking, perspective-altering, eye-popping, molar-shaking, heart-wrenching or just plain amazing to say, then, please do all of us a favour and shut the hell up.

Cannes Lions: Over 250 Lions (Stopped counting), Cannes Lions: Regional Network of the Year, 2018 (Ogilvy Asia Pacific), The One Show: Most Awarded Creative, 2017, CLIO Awards: Network of the Year, 2012, 2013, and 2014, London International Awards: Regional Network of the Year, 2017, D&AD: Multiple Pencils (Described by Cheong as "the world's hardest accolades to win")

Global Human Narratives

Miguel Bemfica's creative approach is centered on finding the "engaging and unexpected" solution to a business problem. He believes in flexing global creative platforms to resonate authentically in local markets, demonstrating a deep understanding of cultural nuances. His methodology is not confined to traditional advertising; he thinks in terms of modern, integrated ecosystems, including entertainment, brand experience, technology, and reactive content. He leads teams to explore the full creative potential of a brand, whether it's a "sexy car" or a financial product, pushing them to create work that is not just seen but felt and experienced.

Miguel Bemfica's work has been recognized at the highest levels of the creative industry, including a Grand Prix Cannes Lion.

Ned Crowley's creative philosophy is rooted in authenticity, sharp dialogue, and a deep understanding of human complexity. Incredible eye for details ad human behavior. Bold, simple graphic and centered art direction.

Ned Crowley's creative philosophy is rooted in authenticity, sharp dialogue, and a deep understanding of human complexity. He believes in crafting stories that balance humor with darker, existential themes, allowing audiences to bring their own interpretations to the narrative. His work often explores the tension between ambition and morality, as seen in 'Middle Man,' where he juxtaposes the pursuit of fame with the cost of personal integrity. Crowley emphasizes the importance of collaboration, drawing on his background in sketch comedy to create layered, character-driven stories. His approach is also marked by resourcefulness, as he strives to achieve high production value on limited budgets, focusing on dialogue and character development over spectacle.

Multiple Cannes winner, Super Bowl top 10s and International awards. Grand Jury Prize at the Seattle International Film Festival for 'Middle Man' and launch of his 3rd feature film "Killing Faith" staring Guy Pierce and Bill Pullman

Irreverent Truth

Chowles’ philosophy is grounded in "Brutal and simple connectivity." He believes that advertising that is invisible and non-connective, is just wasting clients’ money. Thus, bold and provocative ideas build on a genuine insight are all that consumers deserve to be exposed to. He detests advertising jargon and over-intellectualized strategy. His method involves stripping a problem down to its absolute core human truth and expressing it through a singular, undeniable visual metaphor or carefully selected words. He prioritizes "The Big Idea" over execution technique, believing that a great concept survives a napkin sketch, while a bad concept can't be saved by a big budget.

The One Show, Multiple Pencils (Gold, Silver, Bronze) across various campaigns Cannes Lions: Multiple Lions (Gold, Silver, Bronze) for Print and Outdoor. D&AD: Silver pencil. Acceptance and inclusion in the Annual (Wood/Graphite Pencils). Clio Awards: Multiple statues. One of only two South African agencies (the other Hunt Laskaris) to be featured in the D&AD’s 40 year reflective annual. The Loerie Awards (South Africa): Recipient of numerous Grand Prix awards and Golds; recognized as a legend of the SA industry. AdFocus/AdReview: The Jupiter Drawing Room was named Agency of the Year multiple times during his tenure. Awards Jury: Served on the International Board of Directors for The One Club; Judge for One Show, Art Director’s club, Cannes Lions, and Clio Awards.

Steffan Postaer’s creative philosophy centers on crafting 'humanly relevant' identities for brands, ensuring they resonate emotionally and meaningfully with their audiences. Often quirky, funny and brainy sharp writing.

Steffan Postaer’s creative philosophy centers on crafting 'humanly relevant' identities for brands, ensuring they resonate emotionally and meaningfully with their audiences. He emphasizes the importance of simplicity and clarity in messaging, even for highly technical or complex businesses. His methodology involves creating compelling narratives that span digital, social, and 360-degree campaigns, with a focus on blending creativity with strategic insight to drive business results. Steffan is also deeply immersed in new media platforms, leveraging them both personally and professionally to stay ahead of industry trends.

MPA Kelly Award for Best Print Campaign in North America,Best of Show at the Addys,Obies,One Show,Andy Awards,New York Festivals,Gold and Silver Lions at Cannes,Named one of '40 under 40' by Crain’s Magazine

If an idea sounds even vaguely familiar, Dave flat out rejects it. He strives for completely unexpected and original concepts that have an instant “Wow factor” — ones that might even give you chills. Dave’s creative philosophy can be summed up in two words: Think Biggerer. He relentlessly avoids ideas that blend in, and rejects 'Wallpaper'—advertising that is safe, forgettable, and invisible.

Dave relentlessly avoids ideas that blend in—rejecting what he calls "Wallpaper"—advertising that is safe, forgettable, and invisible. His creative philosophy emphasizes the importance of Thinking Biggerer, a playful yet profound reminder to push boundaries and create work that is not only innovative and original, but also deeply impactful. He focuses on creating bold, headline-grabbing, emotionally resonant ideas that rise above the noise and connect with real human experiences. Dave believes that as technology and data evolve faster than ever, the power of big, human-centric ideas—ones that make you actually feel something—will remain the most valuable asset in advertising.

Dave has won every major advertising award multiple times over—including Cannes Gold Lions, One Show Pencils, Communication Arts (CA) Awards, and Effie's. But no matter how shiny the trophies, he believes the most important award a brand can win is the hearts of consumers.

Vince Cook’s creative philosophy centers on defying the impossible and challenging the status quo. Nothing ordinary, always original and a master linguist and storyteller. Uses metaphor, graphic art, comedy and elegant simplicity to execute. Often brainy, sharp, quirky, hilarious and witty.

Vince Cook’s creative philosophy centers on defying the impossible and challenging the status quo. He thrives on turning 'you can't' into 'you can,' using unconventional thinking and innovative storytelling to create impactful campaigns. His work often combines emotional resonance with clever execution, aiming to surprise and delight audiences while delivering clear brand messages. Cook’s methodology emphasizes collaboration, experimentation, and a refusal to accept creative limitations. He is a master of comedy, sophisticated story telling, metaphor and simple elegant visual design to help create the most iconic and memorable campaigns.

A hall of fame creative with a multitude of industry recognitions for global campaigns like McDonald's Sundial and Samsung ostrich, winning golds, gran prix and top industry awards. Named as Adweek's "Creative leaders who are completely reimagining what's possible in advertising."