Steffan Postaer

""Most copywriters would be lucky if they created one truly iconic idea. So far I’ve made three.""

A world-renowned writer and creative force in the advertising industry, best known for his groundbreaking work on the Altoids "Curiously Strong Mints" campaign. As Executive Vice President and Chief Creative Officer at LBWorks, a Leo Burnett company, Postaer transformed Altoids from a little-known confection into the number one selling mint in North America, all without a single television commercial. His innovative approach to out-of-home advertising and guerrilla marketing not only revitalized the Altoids brand but also set new standards in the industry. Postaer's work has been recognized with numerous prestigious awards, including an MPA Kelly Award for best print campaign in North America, Best of Show at the Addys, Obies, and NY Festivals, as well as gold and silver Lions from Cannes. Beyond Altoids, Postaer has led creative efforts for major brands such as Barilla, Kraft, Valspar Paint, and Beam Spirits during his tenure as Chairman and Chief Creative Officer of Euro RSCG Chicago. His philosophy emphasizes the power of storytelling and the importance of connecting with consumers on a human level, making him a true legend in the field of advertising.