About Ad Legends
The End of BAIdvertising
For decades, game-changing advertising has been locked away behind the gilded doors of massive agencies, accessible only to the world's largest brands with the deepest pockets.
Then came AI. But instead of democratizing creativity, it unleashed a flood of what we call 'BAIdvertising'—Bad AI Advertising. A proliferation of generic, forgettable ads that skip the most crucial ingredient of all: a big idea.
We knew there had to be a better way.
Ad Legends was born from a simple but revolutionary question: What if we could use AI to not just make more ads, but to resurrect the very soul of advertising?
An Idea Between Brothers
The story of Ad Legends begins with twin brothers who chose different paths. Steve Metcalf became a tech entrepreneur, building and exiting a global industrial technology company. His identical twin, Dave, became a Global Creative Director at one of the world's biggest ad agencies.
For years, Steve, the CEO, would call on Dave, the creative guru, for ideas, always struck by how the traditional agency model made top-tier talent so inaccessible and expensive.
Dave had just parted ways with his agency in August, and Steve, fresh off founding the ImagineAI Live conference, was immersed in the explosive potential of artificial intelligence. The two met at Steve's home, and the conversation that would launch a revolution began.
"I went and visited my twin brother, Steve... I told him that I left Ogilvy and he said, the way I remember it is he said, 'Great. I've always wanted to be in business with my twin brother.' And I think I said, 'You know, I always have too.'"— Dave Metcalf, Co-Founder
From Coffee to Prototype in 30 Minutes
A few months later, before Christmas 2024, the idea began to solidify. Steve, frustrated with just talking about the concept, declared: "Let's just build a prototype right now instead of talking about it."
Pure Magic
In the time it took to finish a morning coffee, they had built a basic, working prototype of the Ad Legends app. They fed it a sample client challenge, and the AI, mimicking a strategic process, generated a creative brief.
"We had the AI write the brief for us. And when we looked at it... my reaction was, 'Wow. That's like probably the best brief I've ever seen.' I usually ignore briefs."— Dave Metcalf, Co-Founder
They had built "an ad agency in your pocket"
Winning Over a Legend
The next step was to bring in another creative force: Vince Cook, a longtime friend and decorated creative veteran from legendary Chicago agencies like Leo Burnett and BBDO.
Over New Year's Eve, Steve showed Vince the prototype. Having spent over 20 years in the business, Vince was naturally skeptical of anything claiming to replicate the complex art of creative ideation.
But when he saw the app in action, his skepticism vanished.
"The most important part that just floored me was the strategy thing. I just instantly saw... it was, like, versus the strategist because it was so in-depth."— Vince Cook, Co-Founder
He and his wife were "mesmerized" as the app generated compelling ideas for a charity they were involved with. This wasn't just another execution tool—this was a game-changer that could accelerate the entire creative process from months to minutes.
Our Mission: Democratizing Genius
Today, Ad Legends is an AI-native platform built on a foundation that other AI ad tools forgot: the power of a big idea.
We Start with Strategy
Unlike tools that jump straight to execution, we begin where all great advertising does: with an airtight brief and a powerful central concept. Our platform orchestrates specialized AI agents to handle strategy, ideation, and creative development, just like a real-world agency.
Human-Infused AI
The soul of our platform is the distilled creative essence of advertising's greatest minds. We work with legendary creatives—people who have built billion-dollar brands—to train our AI. They also participate in the process, providing the critical human taste-making that ensures our output is not just fast, but brilliant.
Unprecedented Speed and Value
The traditional agency process can take months and cost hundreds of thousands of dollars just to arrive at a few ideas. Ad Legends delivers award-winning concepts, tailored to your brand, in minutes, for a fraction of the cost.
Bringing Nike-Level Creativity to Everyone
We are bringing the creative firepower once reserved for Nike, Apple, Disney, and Gatorade to everyone. We've recruited legends like Jimmy Smith and Cheryl Berman as founding members, and every time we demo the platform, their jaws drop.
From a simple conversation to a creative revolution
It started with a conversation between twin brothers in Jacksonville, Illinois. It became a prototype over coffee that created the best brief a creative legend had ever seen. Now, it's a revolution. The founders of Ad Legends, ready to change the game.
The Founders
Tech entrepreneur and AI pioneer who built and exited a global industrial technology company. Founder of the ImagineAI Live conference.
Global Creative Director who worked at the highest levels of the advertising world, including at Ogilvy.
Join the Revolution
The era of slow, expensive, and inaccessible creative is over. Whether you're a brand ready to build your legacy or a creative legend who wants to define the future, there's a place for you here.