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Cannes Lions: Over 250 Lions (Stopped counting), Cannes Lions: Regional Network of the Year, 2018 (Ogilvy Asia Pacific), The One Show: Most Awarded Creative, 2017, CLIO Awards: Network of the Year, 2012, 2013, and 2014, London International Awards: Regional Network of the Year, 2017, D&AD: Multiple Pencils (Described by Cheong as "the world's hardest accolades to win")
"If you have nothing amazing to say, do us all a favor and shut the hell up."
"Being Good Is No Good, You Have To Be Very, Very, Very, Very, Very Good." The motto Eugene Cheong wrote for Ogilvy is the philosophy that defines his three-and-a-half-decade career. His breakthrough moment occurred in 1990 when he "first tasted blood," winning his first Gold and Silver One Show Pencils for Jasons Supermarket. This early success set the trajectory for a legendary career primarily anchored at Ogilvy. His proudest moments were winning Gold Lions and Gold Pencils for SingTel and Coke. Who says big has to be bad? He became the first person from the backwater of Asia to break into the D&AD old boys' club—not by asking permission, but by making work too good to ignore. Asia's most awarded advertising creative director publishes Cowards Don't Go To Heaven in 2026. Legends don't retire, they find new worlds to conquer.
Chief Creative Officer
2009-2014, 2016 Notes: Elected to Ogilvy Worldwide Board and Worldwide Creative Council in 2009. Under his leadership, Ogilvy Asia Pacific was crowned 'Creative Network of the Year' seven times (2009-2014, 2016) by Campaign Brief Asia.
Copywriter/Creative
Mid-1980s Notes: Part of the 'Asian Creative Revolution' that began at Ogilvy Singapore in the mid-1980s.
Chief Creative Officer
Years: 2013-2019. Notes: Took on dual role while maintaining Asia Pacific CCO position. Restored the agency from what was known as "The Vipers Pit" to award-winning status.
Regional Head of Copy / Creative Group Head
1998-2009 Notes: Seven years as Regional Head of Copy. Also served as Creative Group Head at Ogilvy London.
Executive Creative Director
1995
How Eugene Cheong approaches creative challenges
Anti-Pollution. 99.99% of advertising is garbage that contaminates people's lives. If you have nothing worthwhile, delightful, uplifting, encouraging, beautiful, thoughtful, edifying, funny, entertaining, useful, revelatory, provocative, inspiring, shocking, perspective-altering, eye-popping, molar-shaking, heart-wrenching or just plain amazing to say, then, please do all of us a favour and shut the hell up.
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