Chuck Porter

"The only question that matters is, 'Is it interesting?'"

Chuck Porter didn’t just lead an agency — he led a revolution in how brands earn attention. As the co-founder and creative force behind Crispin Porter + Bogusky, he helped redefine what creativity could do for business, turning irreverence, bravery, and cultural mischief into brand superpowers. Under his leadership, CP+B became one of the most awarded and influential agencies in the world, responsible for era-defining work such as Burger King's "Whopper Freakout", MINI's "Let's Motor" and the "Truth" anti-smoking initiative. These weren’t just campaigns — they were pop culture events that blurred the line between entertainment and marketing. Named one of Advertising Age’s 50 Who Changed Advertising, Porter has been inducted into the Advertising Hall of Fame and the American Advertising Federation’s Hall of Achievement. He has chaired The One Club, served as a Cannes Lions jury president, and co-authored The Art of the Idea. More than a creative icon, Chuck Porter is proof that great advertising doesn’t just sell—it shocks, delights, provokes, and permanently changes the way people see the world.Chuck Porter began his career as a copywriter. In 1988, he joined a small Miami-based agency, Crispin and Porter Advertising, founded by Sam Crispin. With the addition of Alex Bogusky, the agency was renamed Crispin Porter + Bogusky (CP+B). Under Porter's leadership as Chairman, CP+B grew from a 12-person shop into an international powerhouse with over 1,000 employees. The agency became legendary for its disruptive, integrated campaigns for brands like Dominoes, IKEA, Volkswagen and many more.