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Advertising Hall of Fame – American Advertising Federation (Inducted 2024), Named one of the "100 Most Influential People in Advertising" by Ad Age, Agency of the Decade – Crain's New York Business, Agency of the Year – Adweek, Countless Cannes Lions, Clio Awards, Effie Awards, and One Show Pencils.
"Creativity is a business weapon."
Jon Bond began his career after graduating from Washington University in St. Louis and working at agencies like Jordan, Case, Taylor & McGrath. In 1987, at just 30 years old, he co-founded Kirshenbaum Bond + Partners with Richard Kirshenbaum, armed with a rebellious spirit and a determination to challenge the dominance of Madison Avenue's giants. KBP quickly became famous for its innovative, media-agnostic approach, popularizing terms like "guerrilla marketing" and "buzz." The agency's philosophy was to act as a strategic partner, finding "underexploited marketing assets" to create disproportionate impact for clients like Snapple, Kenneth Cole, Target, and Hennessy.
Co-Founder & CEO
1987-2010
How Jon Bond approaches creative challenges
Bond's creative approach is rooted in strategic pragmatism and intellectual disruption. He believes creativity is a business weapon, not an art form for its own sake. His methodology begins with deconstructing the business problem to find an "underexploited marketing asset"—a hidden strength, a market inefficiency, or a cultural tension. He champions a challenger mindset, constantly asking, "How can we outsmart them?" He prioritizes ideas that generate their own momentum and press, viewing traditional advertising as a "tax for being boring." His process is media-agnostic, focusing on creating conversation and cultural relevance, whether through a billboard, a PR stunt, a product innovation, or a digital campaign.
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