Jimmy Smith — W+K Legend, Now at Amusement Park Entertainment | Ad Legends

Jimmy Smith

One Club For Creativity board member,2009 inaugural ADCOLOR | ONE CLUB CREATIVE Honoree,2012 Fast Company Top 100 Most Creative People,2017 Ebony 100 member,2024 Advertising Club of NY ICON,Cannes Lions,One Show,ANDYs,AICP,D&AD,LIA,Clio,Smithsonian’s National Museum of African American History and Culture recognition,Emmy nomination for 'Gatorade Replay',Stiftung Buchkunst International Book Art Competition recognition,Copenhagen Museum of Applied Arts recognition for 'Soul of the Game, Images & Voices of Street Basketball',Guinness World Record for 'Heaven Sent'

Featured Legend

"If you want to be great, you’ve got to embrace being comfortable with being uncomfortable."

A trailblazing creative force in advertising, entertainment, and design, currently serving as Chairman, CEO, and CCO of Amusement Park Entertainment. With a career spanning roles as an entrepreneur, creative director, author, producer, and environmentalist, Jimmy has consistently pushed boundaries in storytelling and innovation. His work has earned recognition across prestigious platforms, including Cannes Lions, One Show, and Clio, and he has been celebrated as one of Fast Company's Top 100 Most Creative People and an ADCOLOR honoree. From groundbreaking advertising campaigns to Emmy-nominated TV shows and Guinness World Record-setting live events, Jimmy's contributions have left an indelible mark on the creative industry.

Work with Jimmy

Past Experience

W+K

Creative Director

1994-2004

Amusement Park Entertainment

Chairman, CEO and Chief Creative Officer

2011 – present

TBWA Chiat\Day

Executive Creative Director

2008-2011

BBDO

Executive Creative Director

2004-2008

Creative Approach

How Jimmy Smith approaches creative challenges

Jimmy Smith's creative philosophy centers on authenticity, innovation, and storytelling that resonates deeply with audiences. He combines fresh, boundary-pushing ideas with a commitment to cultural relevance and emotional impact. Whether crafting campaigns, producing entertainment, or developing new business models, Jimmy emphasizes the importance of creating work that is both meaningful and memorable. His ability to blend creativity with technology and cultural insight has allowed him to pioneer new forms of content and experiences, such as live events, video games, and NFT-driven projects. Jimmy's approach is rooted in a belief that creativity should not only entertain but also inspire and connect with people on a profound level.

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