Miguel Bemfica

Miguel Bemfica's creative approach is centered on finding the "engaging and unexpected" solution to a business problem. He believes in flexing global creative platforms to resonate authentically in local markets, demonstrating a deep understanding of cultural nuances. His methodology is not confined to traditional advertising; he thinks in terms of modern, integrated ecosystems, including entertainment, brand experience, technology, and reactive content. He leads teams to explore the full creative potential of a brand, whether it's a "sexy car" or a financial product, pushing them to create work that is not just seen but felt and experienced.