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Miguel Bemfica's work has been recognized at the highest levels of the creative industry, including a Grand Prix Cannes Lion.
"Bring brands to life in the most engaging and unexpected ways."
Miguel Bemfica's career is a testament to the power of a global perspective rooted in authentic local understanding. Beginning his journey as a copywriter in Brazil at the legendary AlmapBBDO, he quickly established himself as a formidable talent, contributing to the agency's "Agency of the Year" win at Cannes in 2000. His creative and leadership prowess grew as he moved to DM9DDB, where, as Creative Director, he helped the agency secure the "Interactive Agency of the Year" title at Cannes in 2005.
Global Creative Director
10 years (approx. 2011-2021)
Copywriter
5 years (approx. 1996-2001)
How Miguel Bemfica approaches creative challenges
Miguel Bemfica's creative approach is centered on finding the "engaging and unexpected" solution to a business problem. He believes in flexing global creative platforms to resonate authentically in local markets, demonstrating a deep understanding of cultural nuances. His methodology is not confined to traditional advertising; he thinks in terms of modern, integrated ecosystems, including entertainment, brand experience, technology, and reactive content. He leads teams to explore the full creative potential of a brand, whether it's a "sexy car" or a financial product, pushing them to create work that is not just seen but felt and experienced.
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