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Dave has won every major advertising award multiple times over—including Cannes Gold Lions, One Show Pencils, Communication Arts (CA) Awards, and Effie's. But no matter how shiny the trophies, he believes the most important award a brand can win is the hearts of consumers.
"Think Biggerer. Because the only thing we’ll have left is big ideas that connect on an emotional level."
Dave Metcalf is a highly accomplished writer and Executive Creative Director known for creating transformative, award-winning campaigns that resonate deeply with audiences. With a career spanning iconic brands and groundbreaking work—including Dove's Campaign for Real Beauty, Jimmy Dean's 50th Anniversary Hijacking, and Sargento's World's Slowest Pizza Delivery—he has been instrumental in shaping the advertising landscape, earning billions of earned media impressions and recognition from top industry platforms like Cannes Lions, One Show, and Effies. His work has been featured on major media outlets, from Good Morning America to Late Night with Jimmy Fallon, and he is celebrated for his ability to craft big, emotionally resonant ideas that rise above the noise in a crowded marketplace.
Executive Creative Director
[inferred] Multiple years across career
Writer
[inferred] Early 1990s
Writer
[inferred] Mid-1990s
How Dave Metcalf approaches creative challenges
Dave relentlessly avoids ideas that blend in—rejecting what he calls "Wallpaper"—advertising that is safe, forgettable, and invisible. His creative philosophy emphasizes the importance of Thinking Biggerer, a playful yet profound reminder to push boundaries and create work that is not only innovative and original, but also deeply impactful. He focuses on creating bold, headline-grabbing, emotionally resonant ideas that rise above the noise and connect with real human experiences. Dave believes that as technology and data evolve faster than ever, the power of big, human-centric ideas—ones that make you actually feel something—will remain the most valuable asset in advertising.
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