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Advertising Hall of Fame, Clio Awards, Cannes Lions,
"Great advertising touches people in a genuine way that drives emotion and action."
Cheryl Berman is one of the most influential female leaders in advertising, rising to Chairman and Chief Creative Officer at Leo Burnett USA. Known for creating iconic campaigns for Altoids, McDonald's, Proctor & Gamble, Hallmark, and Disney, she elevated emotional storytelling in advertising and pioneered the integration of music as a core brand asset.
Chairman and Chief Creative Officer
1974-2007
Founder and Chief Creative Officer
2007-present
How Cheryl Berman approaches creative challenges
Cheryl believes in finding the emotional heart of a brand and expressing it through powerful storytelling, music, pop culture and a deep understanding of powerful emotional human behavior to create deeper connections with audiences. Her sensitivity to human behavior and telling stories in other's words, are magic for brands.
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