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Advertise in ChatGPT
ChatGPT advertising
OpenAI now sells ads in ChatGPT. Don’t fill that card with a first draft.
Prepare creative for ads inside ChatGPT. Ad Legends’ AI creative directors use your Brand Memory to help develop titles, descriptions, and images. You review and adapt the creative, then submit it through OpenAI Ads Manager; OpenAI handles approval and delivery. An Ad Legends account does not grant OpenAI advertising access or approval.
Start by describing your brand or adding its website. Explore is free with limited Legend Credits; no card required. Eligible users can try Creator for 14 days with a payment method, then $49/month on monthly billing unless canceled before the trial ends. OpenAI ad spend is separate. Already have an account?
Titles
Explore creative angles
Copy
Develop descriptions
Images
Review visual options
Your review
Before submission
Definition
What is ChatGPT advertising?
OpenAI sells the card. You buy it. We write it.
ChatGPT advertising is OpenAI’s ads product: a sponsored card that appears below a ChatGPT response, labeled separately from the answer. Each ad shows the advertiser name, favicon, title, copy, landing page, and image. You buy it in the beta self-serve Ads Manager at ads.openai.com. OpenAI matches on conversation context and optional personalization; context hints are not exact-match keywords. Ad Legends helps develop creative to adapt for your ChatGPT ads. You review and submit it in Ads Manager; OpenAI handles approval and delivery. We do not buy, bid, or place ChatGPT ads.
- A card under the answer — ChatGPT ads sit below the response. They are not the answer, and you cannot buy the model’s words.
- Name, mark, title, copy, image, link — Each unit carries advertiser name, favicon, title, copy, landing page, and image — a conversational card, not a Google text ad.
- Context, not exact-match keywords — OpenAI matches conversation context plus optional personalization. Context hints describe relevant talks. They are not keyword buys.
- You buy. We write. — OpenAI runs account, bids, and delivery. Ad Legends writes the spots. A media plan here never buys or publishes media.
Not a ChatGPT copywriter for Meta
This is about the ads that run inside ChatGPT. Using ChatGPT to make Facebook ads is a different thing.
Not OpenAI Ads Manager
Account, bids, and delivery live at ads.openai.com. Ad Legends writes the creative. We are not an OpenAI ads partner and we do not place the card.
Not the ChatGPT setup guide
Setup steps for the ChatGPT connection are at /mcp/chatgpt.
OpenAI owns the buy
How to advertise on ChatGPT
Use Ads Manager for the account. We write the creative. OpenAI’s Help covers bids.
01
Check OpenAI access
Check availability at ads.openai.com and complete OpenAI’s account requirements. An Ad Legends account does not grant advertising access or approval.
02
Brief the creative in Ad Legends
Describe your brand or add its website. Give the AI creative directors your audience, offer, and intended landing page to develop creative you can adapt for ChatGPT ads.
03
Review the creative options
Review titles, descriptions, and image options. Check claims and brand details, and make sure the image and destination match the offer.
04
Enter assets in Ads Manager
Supply your advertiser name and favicon, enter the reviewed title and copy, add the image and landing page, and submit for OpenAI review. OpenAI handles approval and delivery.
Start at ads.openai.com. OpenAI is opening the beta gradually. Check OpenAI for current availability.
The unit
ChatGPT ads sit under the answer
Ads Manager’s suggested drafts reuse your website’s existing metadata. Ad Legends helps develop new creative angles and variations for review.
ChatGPT ads appear below the response. Each one is a small sponsored card: advertiser name, favicon, title, copy, landing page, image. Targeting uses conversation context and optional personalization. Context hints are not exact-match keywords. OpenAI Help asks for benefit-focused copy and diverse title and copy variations. Ads Manager’s suggested drafts prefill website metadata for you to review and edit. Use Ad Legends to explore additional creative directions, then adapt the assets for submission. See OpenAI’s suggested-draft guidance.
Why Ad Legends
Why the card needs a writer
AI creative directors help explore the idea. Brand Memory guides the work. You review the assets and buy media at OpenAI.
- Creative Legends are Ad Legends’ AI creative directors. Use them to explore ideas grounded in your brief.
- Use Brand Memory to guide variations, then review names, claims, colors, and product details before submission.
- Develop titles and descriptions for a conversational card under the answer.
- Ads Manager’s suggested drafts prefill from website metadata. Ad Legends helps develop additional creative directions.
- Adapt the campaign into supported social, display, print, and video formats for other placements.
- Select the intended brand to use its saved guidance in Ad Legends.
- Built for brands and the agencies that run them.
- Explore is free with limited Legend Credits; no card required. Eligible users can try Creator for 14 days with a payment method, then $49/month on monthly billing unless canceled before the trial ends. OpenAI ad spend is separate.
Capabilities
Ad Legends writes the spots
AI creative direction
Ad Legends’ AI creative directors help develop titles and descriptions to adapt for a sponsored card. Review the audience, offer, and claims before submission.
Brand Memory guides variations
Use the selected brand’s saved guidance, then review names, marks, colors, and product details in each variation.
A conversational card, not a text ad
People are mid-conversation. The card has to earn the next click. We write for that moment — not a 30-character Google headline.
Lock the campaign once
Start from a URL or brief. Save a campaign direction to guide later sizes, stills, and spots. Review each output for consistency.
Resize and video from the same lock
Digital sizes, outdoor concepts, and video spots from one campaign.
Same system on every other platform
The ChatGPT card is one placement. The same campaign writes Meta, Google, LinkedIn, TikTok, and the rest. You still buy media where you buy media.
Compare
Who writes the card?
Ads Manager’s suggested drafts prefill website metadata. Ad Legends helps develop additional creative directions. You review the creative before submitting it to OpenAI.
| Capability | Ad Legends | OpenAI Ads Manager | Chatbot drafting |
|---|---|---|---|
| Creative starting point | AI creative directors develop angles from your brief | Suggested drafts prefill website metadata for review and editing | A chatbot can help draft and revise ideas from your prompt |
| Brand context | Selected Brand Memory guides the work; review each output | You supply and review advertiser assets and creative | Provide the relevant brand context for the conversation |
| Review and submission | Develop creative to adapt and enter in Ads Manager | Submit campaigns for OpenAI review and approval | Review the output and enter the assets in Ads Manager |
| Buys or places ChatGPT ads | No — you buy at ads.openai.com | Account, bids, approval, and delivery | Creative drafting alone does not buy media |
Two ways in
Connect Ad Legends inside ChatGPT
Connect it inside ChatGPT, or work here.
Connect Ad Legends inside ChatGPT if you want the writing room in the same chat where you work. That connection is MCP: a personal plugin on ChatGPT desktop, or Developer Mode on ChatGPT web, then OAuth. It is not in ChatGPT’s public Plugins Directory. Or skip the connection and work in Ad Legends. Same Brand Memory. Same Legends. Start with Get Started either way.
Submission checklist
What you enter in Ads Manager
Supply your account assets separately from the creative. Review and adapt the generated work before entering these fields; this is not an automatic card export or a promise of OpenAI approval.
Advertiser name — you supply
Favicon / mark — you supply
Title — review and adapt
Copy / description — review and adapt
Image — review and adapt
Landing page — you supply
Every channel
Same campaign. Every other platform.
The ChatGPT card is one placement. The idea should not die there.
Adapt the campaign into supported social, display, print, and video formats. These are optional outputs for other placements, separate from the ChatGPT card fields. Review each version for its destination. You buy ChatGPT inventory in OpenAI Ads Manager and other media in each channel’s own manager.
Questions
ChatGPT advertising FAQ
What is ChatGPT advertising?▾
ChatGPT advertising is OpenAI’s ads product: a sponsored card that appears below a ChatGPT response, labeled separately from the answer. Each ad shows the advertiser name, favicon, title, copy, landing page, and image. You buy it in the beta self-serve Ads Manager at ads.openai.com. OpenAI matches on conversation context and optional personalization; context hints are not exact-match keywords. Ad Legends helps develop creative to adapt for your ChatGPT ads. You review and submit it in Ads Manager; OpenAI handles approval and delivery. We do not buy, bid, or place ChatGPT ads.
How do I advertise on ChatGPT?▾
Check access at ads.openai.com and complete OpenAI’s account steps. Brief the creative in Ad Legends, review and adapt the titles, descriptions, and images, then enter them with your advertiser name, favicon, and landing page in Ads Manager. Submit for OpenAI review; OpenAI handles approval and delivery.
What are ChatGPT ads?▾
ChatGPT ads are sponsored cards that appear below ChatGPT responses. Each card includes advertiser name, favicon, title, copy, landing page, and image. They are labeled separately from the answer. You cannot buy the model’s reply.
How much does ChatGPT advertising cost?▾
OpenAI prices ChatGPT advertising as CPM (Reach) and CPC (Clicks) in a relevance-weighted second-price auction. Help recommends starting the maximum CPC bid at $3–$5 USD; this is a bid recommendation, not a fixed rate. Actual costs vary. Ad Legends does not set OpenAI’s prices and does not buy the media.
Who sees ads in ChatGPT?▾
OpenAI Help says ads are not shown to Plus, Pro, Business, or accounts identified as belonging to users under 18. OpenAI is opening access gradually. Check OpenAI for current availability.
Are context hints the same as keywords?▾
No. Context hints describe the conversations, needs, or topics where an ad may be relevant. OpenAI is clear they are not exact-match keywords and do not guarantee a placement for particular words.
Does Ad Legends buy or place ChatGPT ads?▾
No. Ad Legends writes the spots. A media plan here recommends channels and never buys media, activates spend, or publishes. Account, bids, and delivery stay in OpenAI Ads Manager.
How do I connect Ad Legends inside ChatGPT?▾
Use the ChatGPT setup guide. Ad Legends is not in ChatGPT’s public Plugins Directory.
What do Ads Manager’s suggested drafts do?▾
They prefill a draft from existing website metadata. You can review and edit that draft. Use Ad Legends when you want additional creative directions.
Can I use the same campaign on Meta and Google?▾
Yes. Write the ChatGPT card in Ad Legends, then reuse the same campaign engine for Meta, Google, LinkedIn, TikTok, YouTube, and the rest. You still buy each platform in that platform’s own manager.
What is OpenAI Ads Manager?▾
OpenAI Ads Manager is the beta self-serve tool at ads.openai.com for advertising in ChatGPT. OpenAI is gradually opening it. Ad Legends is not Ads Manager, not an OpenAI ads partner, and not a listing in the public ChatGPT Plugins Directory.
Is ChatGPT advertising free to try on Ad Legends?▾
Explore is free with limited Legend Credits; no card required. Eligible users can try Creator for 14 days with a payment method, then $49/month on monthly billing unless canceled before the trial ends. OpenAI ad spend is separate.
Nearby
Related pages
Connect Ad Legends inside ChatGPT
Personal-plugin setup for ChatGPT desktop and web. Install steps live here — not on this advertising page.
Ad Legends for AI agents
The overview: brands, Fast Ads, Idea Sessions, Lock & Load, resize, video. A media plan never buys or publishes media.
Campaign Memory
Save the brief, look, and cast as guidance when adapting the campaign for different placements.
Brand Memory
The brand kit the card has to honor — color, type, product, voice.
AI Campaign Generator
One brief to a full campaign. ChatGPT is one placement. The other platforms still need the work.
Creative Legends
Explore Ad Legends’ AI creative director profiles, including Cheryl Berman, Chuck Porter, Jimmy Smith, Rick Boyko, and Janet Champ.
Start the campaign
Put Ad Legends on the ChatGPT card
Develop creative with Ad Legends’ AI creative directors and Brand Memory. Review and adapt your titles, descriptions, and images, then enter them in OpenAI Ads Manager for review.
Start by describing your brand or adding its website. Explore is free with limited Legend Credits; no card required. Eligible users can try Creator for 14 days with a payment method, then $49/month on monthly billing unless canceled before the trial ends. OpenAI ad spend is separate.