Start your career where the legends started theirs.
For students and anyone changing careers into advertising, marketing or a creative job. How the legends got in with no connections, what they look for when they hire, and how to find a voice of your own. Finish with a credential accredited by The Advertising Club of New York.
What people starting out ask.
Each one is answered by lessons from the master classes, in the words of the people who did it.
How do I get into advertising with no connections?
One started as a receptionist’s fill-in, one was told “you can’t” at every turn. How they got in anyway.
How do I become a creative director?
Study the greats, find the place that fits you, and advocate for your work when it counts.
What do agencies look for when they hire?
Brains, talent, passion, curiosity, experience, in that order.
How do I find my own creative voice?
Your background, your influences and even being the outsider are your advantage.
Will AI take creative jobs?
AI makes infinite average work. Judgment, cultural truth and courage are what it cannot supply.
How do I build confidence in my ideas?
Fear, not a lack of talent, is what holds most people back.
Taught by the people who made the work.
Career stories, first hand
How each legend got in, got better and got to the top.
Work for your portfolio
Exercises on real briefs, the kind of thinking a portfolio shows.
A credential for your résumé
Legend Certified, accredited by The Advertising Club of New York.
Do I need advertising experience?
No. Whether you're a small business owner creating your first ad, a marketing professional looking to level up, or an agency creative who wants to think bigger, there's a path for you. The legends teach principles, not jargon.
What is Legend Certified?
Legend Certified is the Academy’s credential, accredited by The Advertising Club of New York. You earn it by completing the master-class exercises.
My professor uses the Academy. How do I join the class?
Your professor sends a join link. Sign in and you land in your class.