Ad Legends Media Kit
Embedding the "digital DNA" of legendary creatives who built Apple's 1984, Nike's Just Do It, and Dove's Real Beauty - democratizing world-class advertising for every business
Company Overview
Ad Legends began with twin brothers who chose different paths. Steve Metcalf became a tech entrepreneur, building and exiting a global industrial technology company. His twin Dave became a Global Creative Director at Ogilvy. When Dave left the agency in August 2024, frustrated by the industry's slow AI adoption, Steve said: "Great. I've always wanted to be in business with my twin brother."
The 30-Minute Miracle: Before Christmas 2024, instead of just talking about the concept, Steve declared: "Let's just build a prototype right now." In the time it took to finish morning coffee, they had a working prototype. When they fed it a client challenge, Dave's reaction was stunning: "Wow. That's like probably the best brief I've ever seen. I usually ignore briefs." They had built "an ad agency in your pocket."
Winning Over Legends
New Year's Eve 2024: Steve showed the prototype to Vince Cook, a decorated creative veteran from Leo Burnett and BBDO. After 20+ years in advertising, Vince was skeptical. But when he saw it generate strategy and ideas for a charity he supported, his reaction was immediate:
"The most important part that just floored me was the strategy thing. I just instantly saw... it was so in-depth."
He and his wife were "mesmerized." This wasn't just another execution tool—this was a game-changer that could accelerate the entire creative process from months to minutes. Today, we've recruited legends like Lee Clow (Apple's 1984, Think Different), Jimmy Smith (Nike, Gatorade), and Cheryl Berman (former Chairman/CCO Leo Burnett). Every time we demo the platform, their jaws drop.
The Crisis: BAI (Bad AI Advertising)
The ChatGPT Problem
"ChatGPT combs the entire internet - great stuff, so-so stuff, and a lot of crap. It spits out cringe-worthy puns and the same generic ideas everyone gets."
- Jimmy Smith, Chairman/CEO Amusement Park
Lost Brand Identity
"If brands give you a thousand versions of themselves, you get lost. People buy 89% on feeling alone. That's why big ideas are so important."
- Vince Cook, Co-Founder
Our Solution: Digital DNA, Not Digital Noise
"With Ad Legends, there's no crap. Everybody on that platform has created something amazing that's in museums. We start with the big idea, then create variations - not the other way around."
- Jimmy Smith on why legends matter
What Makes Us Different
We Start with Strategy
Unlike tools that jump straight to execution, we begin where all great advertising does: with an airtight brief and a powerful central concept.
Human-Infused AI
The distilled creative essence of advertising's greatest minds. Legends who built billion-dollar brands train our AI and participate in the process.
Unprecedented Speed
Traditional agencies take months and cost hundreds of thousands. Ad Legends delivers award-winning concepts in minutes for a fraction of the cost.
"We're bringing the creative firepower once reserved for Nike, Apple, Disney, and Gatorade to everyone."
- The Ad Legends Mission
Agency Feature Coverage Map
How Ad Legends delivers traditional agency capabilities through AI
Strategic Planning
LiveTraditional Agency Functions
- Account Planning
- Brand Strategy
- Market Research
- Competitive Analysis
- Consumer Insights
Ad Legends AI Features
- Discovery IQ
- Ad Strategist
- AI Brief Generator
- Market Analysis
Creative Development
LiveTraditional Agency Functions
- Creative Direction
- Copywriting
- Art Direction
- Concept Development
- Campaign Ideation
Ad Legends AI Features
- Creative Legends
- AI Copywriting
- Visual Generation
- Campaign Builder
Content Production
PartialTraditional Agency Functions
- Video Production
- Photography
- Graphic Design
- Animation
- Audio Production
Ad Legends AI Features
- AI Image Generation
- Video Script Generator
- Design Templates
- Motion Graphics (Q2 2025)
Digital Marketing
LiveTraditional Agency Functions
- SEO/SEM
- Social Media
- Email Marketing
- Content Marketing
- Web Development
Ad Legends AI Features
- Ad Strategist
- Social Content Generator
- Email Templates
- Landing Page Builder
- SEO Optimization
Media Planning & Buying
PartialTraditional Agency Functions
- Media Strategy
- Media Planning
- Media Buying
- Negotiation
- Campaign Optimization
Ad Legends AI Features
- Channel Recommendations
- Budget Optimizer
- Performance Predictions
- Media Mix Modeling (Q2 2025)
Analytics & Reporting
LiveTraditional Agency Functions
- Performance Analytics
- ROI Analysis
- Market Research
- Consumer Testing
- Campaign Reporting
Ad Legends AI Features
- Real-time Analytics
- AI Performance Insights
- Automated Reporting
- A/B Testing Framework
Account Management
PartialTraditional Agency Functions
- Client Services
- Project Management
- Budget Management
- Timeline Coordination
- Stakeholder Communication
Ad Legends AI Features
- Project Dashboard
- Collaboration Tools
- Budget Tracking
- Automated Workflows
- Client Portal (Q1 2025)
Brand Management
LiveTraditional Agency Functions
- Brand Guidelines
- Identity Development
- Brand Positioning
- Tone of Voice
- Visual Identity
Ad Legends AI Features
- Brand Reimagination
- Style Guide Generator
- Voice Consistency AI
- Asset Library
Overall Agency Coverage
Ad Legends delivers 81% of traditional full-service agency capabilities today, with complete coverage planned by Q3 2025
Key Differentiators
Digital DNA Technology
Embeds actual creative process of advertising legends - not generic AI
Push Button Brilliance
No fancy prompting needed - everything pre-prompted by legends
Collaboration Not Replacement
AI as your "riff partner" - a tool like a hammer or shovel
Big Ideas First
Start with emotional connection, then variations - not vice versa
Founder Perspectives
"You can literally go for a walk, think of an idea, plug it into the app on your phone, and by the time you get back, you have a full brand campaign for it."
"If this existed when I was young... if I could talk to Lee about this McDonald's joint I'm working on and have Lee spit out some ideas, I'd be all over that."
"A brand must touch you and make you feel something. We're bringing that humanizing factor back to advertising through collaboration with AI."
"Now a mom and pop shop could literally come into our platform and start creating big huge ideas for themselves. We're democratizing advertising."
Press Resources
Media Inquiries
For press inquiries, interviews, or additional resources