Loading...
ChatGPT Images 2.0AI creative directorsBrand Memory
Create ads with ChatGPT.Give the idea more direction.
Develop fresh angles from your existing creative.
Already made an ad with ChatGPT Images 2.0? If it looks right but isn’t getting the response you need, start with the audience, offer, and idea. Use Ad Legends’ Brand Memory and AI creative directors to develop new directions, then Fast Ads to create variations you can review and test. Creative Legends are Ad Legends’ AI creative directors.
Start by describing your brand or adding its website. To work from an existing ad, choose “I Know What I Want” and add the image in the later reference step. Eligible users can try Creator for 14 days. Payment method required; then $49/month on monthly billing unless canceled before the trial ends. Ad generation uses Legend Credits. Already have an account?
From creative to next version
ReferenceBring the existing creative and describe what to keep or change.
BriefClarify the audience, offer, and action to test.
DevelopUse Brand Memory, AI creative directors, and Fast Ads.
ReviewExport variations and test through your ad platform.
Brand Memory
Reusable brand context
AI directors
Explore creative directions
Fast Ads
Develop variations
Your review
Export and test
Definition
What does it mean to create ads with ChatGPT?
Creating ads with ChatGPT means using it to explore concepts, draft copy, and create or revise images. If you already have an ad, use that creative as a reference in Ad Legends while developing the next version from a more specific brief.
Start with the existing creative — Describe what you want to keep, what needs to change, and the audience and offer the ad should address.
Define the action to test — Choose an observable action, such as a qualified click, lead, or purchase. You measure results through your advertising platform; improvement is not guaranteed.
Use the selected Brand Memory — Saved voice, visual guidance, and product context help guide the work. Review each output for brand and product accuracy.
Explore with AI creative directors — Use Creative Legends to explore ideas grounded in your brief, then develop concepts and variations in Fast Ads and Idea Sessions.
Use your existing creative as a reference while developing the next version. Reference use does not promise pixel-preserving edits or automatic import from your ChatGPT account.
Start with the audience, offer, and idea
When a polished ad isn’t getting the response you need
Revisit the audience, offer, and intended action before developing a new version. Visual polish alone does not establish campaign results.
ChatGPT alone
- Explore ideas and revisions from your prompt
- Provide the audience, offer, and brand context
- Create or revise images with ChatGPT Images 2.0
- Review and test through your advertising platform
ChatGPT + Ad Legends workflow
- Explore directions with AI creative directors
- Use the selected brand’s saved guidance
- Develop variations in Fast Ads and Idea Sessions
- Review and test through your advertising platform
The idea
Give the next version a more specific brief
ChatGPT can help with concepts and revisions. Ad Legends adds reusable Brand Memory, AI creative directors, and an advertising workflow. Explain the audience, offer, and desired action so you can develop alternative directions and decide what to test.
The workflow
From existing creative to variations you can test
Start the brief in Ad Legends. Use Brand Memory and AI creative directors to develop directions, then Fast Ads for variations. You review, export, and test the work through your ad platform.
01Your brief
Describe the ad and the result you want
Describe your audience, offer, and the action you want to test. Explain what is and is not working in the existing ad.
02Brand context
Add context and a reference
Choose “I Know What I Want” to add the saved image in the later Brand Context step. Select the intended brand and describe what you want to keep or change.
03Ad Legends
Develop fresh angles and variations
Use Brand Memory and AI creative directors to explore directions from your brief, then create variations in Fast Ads. A reference guides new work; it is not an automatic edit of the original.
04Your ad platform
Review, export, and test
Review claims, brand details, and placement requirements. Export your chosen variations and compare them with the existing ad through your advertising platform.
Creative development
What Ad Legends adds to your brief
Use the existing creative as a reference while developing the next version
Explore ideas grounded in your brief with AI creative directors
Use the selected Brand Memory as reusable voice and visual guidance
Develop variations around the audience, offer, and action you want to test
Start a brief in Ad Legends without connecting another tool
Develop concepts and variations in Fast Ads and Idea Sessions
Review and export the work, then test it through your advertising platform
Ad generation uses Legend Credits; trial eligibility and renewal terms apply
Your existing creative
Use the image as a reference
Save the image and choose “I Know What I Want” when starting your brief. Add it in the later Brand Context step and explain what you want to keep or change. A reference guides new work; it does not automatically import an account’s images or preserve every pixel.
Ways to develop the brief
Choose what the next version should explore
Start with a concrete question about the audience, offer, or creative. Develop a variation you can compare with the existing ad.
An ad needs another direction
The problem
You like the image, but the ad is not getting the response you need.
The fix
Use the existing creative as a reference while developing the next version. Revisit the audience, offer, and idea, then create variations to test.
A Meta feed variation
The problem
You have a square image and a caption, but want to explore a different product benefit.
The fix
Brief the new angle and use Fast Ads to develop a variation. Review Meta’s placement requirements and test it against the existing ad in Meta.
A campaign needs consistency
The problem
Separate drafts may emphasize different offers or drift from the intended brand.
The fix
Use the selected Brand Memory and a shared brief as guidance, then check names, claims, colors, and product details in each output.
The original has details to preserve
The problem
You want to keep the product and some layout choices while trying a new message.
The fix
Describe those choices and add the original as a reference. Review the result; reference use is not a pixel-preserving edit of the original file.
Capability split
ChatGPT alone and a ChatGPT + Ad Legends workflow
ChatGPT can draft and revise images and ideas. Ad Legends uses its own generation workflow to develop new work from your brief and reference; this does not mean ChatGPT Images 2.0 renders every Fast Ad.
Capability
ChatGPT + Ad Legends workflow
ChatGPT alone
Image drafting
Use the ChatGPT image as a reference when developing variations in Ad Legends
Create or revise your image in ChatGPT
Brand context
Use the selected Ad Legends brand’s saved guidance
Provide brand context in your conversation or saved instructions
Creative direction
Explore brief-based directions with Ad Legends’ AI creative directors
Ask ChatGPT to explore concepts and revisions from your brief
Campaign work
Develop concepts and variations in Fast Ads and Idea Sessions
Develop copy and images for your chosen channels through prompts
What you get
Develop the creative in Ad Legends
Creative Legends
Use Ad Legends’ AI creative directors to explore advertising ideas grounded in your brief.
Brand Memory
Use the selected brand’s saved voice, visual guidance, and product context. Review each output for accuracy.
Fast Ads
Develop ad concepts on one canvas, then revise and resize the direction you choose. Review each variation.
Idea Sessions
Explore campaign ideas with AI creative directors, then curate the directions you want to develop.
Reference images
Add an existing image in the Brand Context step. Describe what to keep and change; reference use does not preserve every pixel.
Review and export
Check the creative against the brief and placement requirements, then export it to test through your advertising platform.
Your working tools
Build on the brief
AI creative direction
Explore advertising angles with Ad Legends’ AI creative directors.
Brand context
Use the selected Brand Memory to guide voice and visuals.
Fast Ads variations
Develop concepts, then revise and resize your chosen direction.
Idea Sessions
Curate campaign ideas you want to develop further.
Reference input
Guide new work with an existing image and a clear brief.
Review and export
Check the output and take the chosen creative to your advertising platform.
FAQ
Frequently asked questions
What does it mean to create ads with ChatGPT?
Creating ads with ChatGPT means using it to explore concepts, draft copy, and create or revise images. If you already have an ad, use that creative as a reference in Ad Legends while developing the next version from a more specific brief.
Can I create ads with ChatGPT Images 2.0 alone?
Yes. ChatGPT can help with concepts, copy, images, and revisions. Ad Legends adds the selected brand’s saved guidance, AI creative directors, and Fast Ads and Idea Sessions for developing concepts and variations you can review and test.
How do I develop the next version of an existing ad?
Start an ad brief with the audience, offer, and action you want to test. Add brand context and the existing image as a reference, explore new directions with Ad Legends’ AI creative directors, then review and export variations to test through your advertising platform.
Why not just write a better ChatGPT prompt?
A better prompt can help, and ChatGPT can develop concepts and revisions. Ad Legends adds reusable Brand Memory and an advertising workflow in Fast Ads and Idea Sessions. Choose the intended brand, state the audience and offer, and review the resulting work.
Does this buy ads inside ChatGPT?
No. Ad Legends develops creative. Buying, publishing, and measurement stay with your advertising platform. This workflow does not buy inventory inside ChatGPT and does not replace OpenAI Ads Manager.
Do I need to connect ChatGPT before starting?
No. Start the brief in Ad Legends and add the saved image as a reference in the later Brand Context step. A connection is optional; it does not automatically import or edit an existing ChatGPT image.
How should I test the new creative?
Review the variations for brand accuracy, claims, and placement requirements, then export them and compare them with your current ad through your advertising platform. Results also depend on the audience, offer, landing page, budget, and delivery.
Does reference use preserve my original image?
A reference guides the next creative. It is not an in-place edit of the original file and does not guarantee that every pixel, layout detail, or word will be preserved. Review the generated version before using it.
What does a free trial include?
Eligible users can try Creator for 14 days. Payment method required; then $49/month on monthly billing unless canceled before the trial ends. Ad generation uses Legend Credits.
Keep going
Related tools and optional workflows
ChatGPT connection guide
Prefer working from ChatGPT? Follow the optional connection guide
ExploreUse with Claude Design
Made the original in Claude Design? See the companion workflow
ExploreBrand Memory
Reusable brand guidance for the selected brand
ExploreFast Ads
Develop ad concepts and variations to review
ExploreIdea Sessions
Explore campaign ideas with AI creative directors
ExploreAI Facebook Ad Generator
Develop creative for Meta placements; review before publishing
Explore
Start with the brief
Give your next ad a stronger brief.
Use your existing creative as a reference, add the intended brand’s context, and develop directions with AI creative directors and Fast Ads. Review the variations and choose what to test next.
Start by describing your brand or adding its website. To work from an existing ad, choose “I Know What I Want” and add the image in the later reference step. Eligible users can try Creator for 14 days. Payment method required; then $49/month on monthly billing unless canceled before the trial ends. Ad generation uses Legend Credits. Already have an account?