Better ideas, from the people who made the best ones.
Master classes in creative thinking, persuasion, brand building and big ideas for marketing, brand and creative professionals. Taught by the legends behind Apple’s “Think Different,” Wendy’s “Where’s the Beef?” and the M&M’s characters, and accredited by The Advertising Club of New York.
The questions you bring to work.
Each one is answered by lessons from the master classes, in the words of the people who did it.
How do I come up with better ideas, more often?
Great ideas come from what you feed yourself and how hard you push past the first one. Three legends on the habit behind it.
How do I write a better creative brief?
Question the brief until you find the problem behind the problem, then write from a real audience truth.
How do I build a brand people believe in?
Everything a company does is its advertising. Find the one belief behind it and say it everywhere.
How do I get people talking about my brand?
Design for conversation, not just communication, and let the idea leave the ad.
How do I persuade people without pushing them?
Treat marketing as persuasive communication, and start from how your audience really lives.
Should I use humor in my marketing?
Humor is the hardest tool and the most powerful, as long as the joke comes from a product truth.
How do I stay valuable as AI does more of the work?
Judgment, cultural depth and the courage to doubt the first answer are the parts a machine does not have.
Taught by the people who made the work.
Short lessons you can use this week
Articles, video, quizzes and exercises built from each legend’s own interview.
Exercises on real briefs
Every master class ends with work you do, not just lessons you watch.
A credential that means something
Legend Certified, accredited by The Advertising Club of New York.
Do I need advertising experience?
No. Whether you're a small business owner creating your first ad, a marketing professional looking to level up, or an agency creative who wants to think bigger, there's a path for you. The legends teach principles, not jargon.
What is Legend Certified?
Legend Certified is the Academy’s credential, accredited by The Advertising Club of New York. You earn it by completing the master-class exercises.
Who teaches the classes?
Lee Clow, Tom Burrell, Paul Lavoie, Jimmy Smith, Donna Weinheim, Tim McClure, Chuck Porter and Susan Credle, the people behind campaigns for Apple, Nike, Wendy’s, Southwest Airlines, MINI and M&M’s.