One way of thinking for your whole team.
Creativity training for marketing departments, brand teams, agencies and any company that needs better ideas. The same master classes, taken together, with exercises on real briefs and a credential accredited by The Advertising Club of New York.
What leaders ask us.
Each one is answered by lessons from the master classes, in the words of the people who did it.
How do I make my marketing team more creative?
Give the team a shared standard for what a good idea is, and a way to push past the first one.
How do I build a culture that does its best work?
Two agencies that built cultures people moved across the country for, from values instead of rules.
How should I hire creative talent?
Brains, talent, passion, curiosity, experience, in that order. Why experience comes last.
How do I lead and mentor creative people?
The mentors who made the legends kept raising the bar, and gave specific, honest feedback.
How do we teach critical thinking at work?
Constructive Doubt: question the brief, find the real problem, and reject the predictable first idea.
How do we work better with our agency or our clients?
The partnerships that lasted decades were built on trust, shared values and a little humor.
Taught by the people who made the work.
A shared language
Everyone learns the same filters and frameworks from the people who made them.
Work on your own problems
Every master class ends in exercises on a real brief.
Certify the team
Legend Certified, accredited by The Advertising Club of New York.
How do we get our team started?
Email the program directors with the size of your team and what you want it to get better at. They set your team up with you.
Does everyone need advertising experience?
No. Whether you're a small business owner creating your first ad, a marketing professional looking to level up, or an agency creative who wants to think bigger, there's a path for you. The legends teach principles, not jargon.
What is Legend Certified?
Legend Certified is the Academy’s credential, accredited by The Advertising Club of New York. You earn it by completing the master-class exercises.
Or write to vince@adlegends.ai