Courses

All Courses

15 courses available — all free to access.

Think Different: Advertising Wisdom from Lee Clow

Lee Clow is the creative mind behind Apple's '1984' and 'Think Different,' the Energizer Bunny, and some of the most iconic brand work in history. This course transforms a rare, intimate interview with Lee into an interactive learning experience — blending narrative, video excerpts, quizzes, and exercises to pass his hard-won wisdom to the next generation of advertising legends.

by Lee Clow75m8 lessons

Dave Metcalf

Beginner

Finding Influencers for Your Campaign with Ad Legends

Discover how Ad Legends' new Influencer tab inside Campaign Workbench uses an intelligent AI agent to identify, qualify, and warm-outreach the right creators for your campaign. Stop cold-pitching and start building real partnerships.

by Dave Metcalf12m3 lessons

Ross Chowles

Beginner

The 10 Golden Rules for a Compelling Creative Portfolio

Ross Chowles — co-founder of The Jupiter Drawing Room and Professor of Practice at Michigan State University — shares the hard-won rules for building a creative portfolio that commands attention and converts opportunity. Whether you're a fresh graduate or a seasoned freelancer, this course will transform how you present yourself to the world.

by Ross Chowles65m8 lessons

Steve Metcalf

Beginner

Bulk Ad Generation: Scale Winning Concepts Fast

Learn how to take a winning ad concept and rapidly generate dozens of variations by swapping text, images, locations, and calls to action. This course shows you how Ad Legends' bulk generation tools can save hours of production time and keep your best ideas working harder across every campaign.

by Steve Metcalf10m6 lessons

Intermediate

Life Is a Story — And So Is Great Advertising

Every great ad tells a story. In this masterclass, Vince Cook — the creative mind behind Samsung's iconic 'Do What You Can't' — reveals how the timeless principles of storytelling can transform ordinary advertising into unforgettable brand experiences. Learn to think like a storyteller and create like a legend.

by Vince Cook75m8 lessons

Beginner

Ad Resizer: Resize Any Ad for Any Platform in Seconds

Manual ad resizing eats up to 40% of designer time and delays campaigns by days. In this quick 10-minute tutorial, you'll learn how to use Ad Legends' Ad Resizer to transform a single master creative into 60+ platform-ready formats in under 60 seconds — with zero copy-paste work.

by Dave Metcalf12m3 lessons

Cheryl Berman

Intermediate

Mastering the Art of the Manifesto

A brand manifesto is one of the most powerful tools in advertising — and one of the most misunderstood. In this masterclass, Advertising Hall of Famer Cheryl Berman teaches you what makes a manifesto legendary, walks you through iconic real-world examples like Apple's 'Think Different,' and guides you step-by-step through writing one of your own using Ad Legends' Manifesto Generator.

by Cheryl Berman75m7 lessons

Beginner

From Strategy to Campaign: A Dave Metcalf Masterclass

Dave Metcalf, the copywriting legend behind Dove's Campaign for Real Beauty, takes you on a fast, no-fluff walkthrough of Ad Legends from start to finish. In this masterclass, you'll see exactly how simple it is to go from strategy to brief to legendary idea to a full campaign ready to go to market.

by Dave Metcalf45m8 lessons

Vince Cook

Beginner

Fast Social: Create Scroll-Stopping Social Posts in Minutes

Social media managers and brand teams waste thousands of dollars and countless hours producing mediocre social content. Fast Social on Ad Legends changes that — generate polished, brand-consistent social posts in minutes using AI and the voices of legendary creatives. From a single image or prompt, you'll have scroll-stopping content ready to schedule across every major platform.

by Vince Cook50m7 lessons

Steve Metcalf

Beginner

Getting Started with Ad Strategist

Learn how to use Ad Strategist, Ad Legends' most popular feature, to develop sharp campaign strategies fast. Taught by co-founder Dave Metcalf, this quick-start course shows you how to go from prompt to strategy — and what to do next.

by Steve Metcalf10m3 lessons

Dave Metcalf

Beginner

From Idea to Campaign: Creating Ads on Ad Legends

Learn how to turn a basic idea or website URL into a complete ad campaign using Ad Legends. This beginner-friendly course walks you through strategy, briefing, and idea generation — all powered by AI. Perfect for anyone just getting started with the platform.

by Dave Metcalf55m8 lessons

Intermediate

Squeeze the Juice: Tom Burrell's Masterclass in Creative Courage

Tom Burrell didn't just change advertising — he changed how an entire culture saw itself. This interactive masterclass distills his most powerful lessons on creative courage, authentic storytelling, and the psychology of persuasion into challenges, quizzes, and reflection exercises that will push you to squeeze every drop of creative potential from your own work.

by Tom Burrell75m8 lessons

Intermediate

Think Outside the Box: Donna Weinheim's Masterclass in Rule-Breaking Creativity

Donna Weinheim is one of advertising's most iconic and fearless creative minds. In this masterclass, she shares the wit, wisdom, and rule-breaking instincts that made her a legend — from her early days at Ogilvy to creating cultural phenomena like 'Where's the Beef?' and beyond. If you've ever been told to think inside the box, this course is your permission slip to ignore that forever.

by Donna Weinheim75m8 lessons

Intermediate

The Art of Paying Attention: Paul Lavoie's Creative Masterclass

Paul Lavoie, co-founder of TAXI and one of Canada's most celebrated creative entrepreneurs, shares the hard-won wisdom behind a career built on doubt, curiosity, and radical simplicity. This masterclass distills his philosophy into actionable lessons for anyone who wants to think bigger, build bolder, and leave a lasting creative legacy.

by Paul Lavoie75m8 lessons

Dave Metcalf

Beginner

Mastering Legendary Ideas with Ad Legends

Learn how to use Ad Legends' core creative engine to generate breakthrough campaign concepts. Collaborate with virtual versions of legendary creative directors — each bringing their own unique creative perspective — to produce ideas with headlines, visual direction, and execution strategies.

by Dave Metcalf35m5 lessons