01
Start from strategy
Choose Full Campaign in Get Started. The strategy you approved becomes a focused creative brief instead of disappearing into another blank prompt.
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Idea Sessions
One brief. Multiple legendary minds. A campaign idea worth building.
Turn the strategy you chose into a living deck of campaign ideas. Select up to three Creative Legends, compare the worlds they open, curate what has energy, and keep the whole creative lineage intact until the strongest idea becomes a campaign. Then run the room again whenever the idea deserves another round.
Up to 3 Legends3 ideas eachOne persistent deck
Why it feels different
This is a creative process, not a one-shot prompt.
The brief stays fixed while the room changes. Each Legend brings a distinct way of seeing the assignment, every new round joins the same deck, and your decisions shape what survives.
Up to 3
Legends per run
3
ideas from each Legend
1
living campaign deck
∞
room to keep exploring
A clear definition
What is an AI creative ideation workspace?
It is a place to develop and evaluate creative territory across multiple rounds — not just produce isolated suggestions. Idea Sessions add an approved brief, distinct Legend perspectives, persistent lineage, reversible curation, Jury review, and a direct path from the chosen idea into campaign development.
From strategy to campaign
A disciplined room for the big idea
Full Campaign carries the strategy forward, lets you sharpen the brief, then opens a creative room you can return to and direct.
02
Sharpen the brief
Review the audience, promise, message, tone, and campaign challenge. Edit what matters before the creative team begins.
03
Select your Legends
Select up to three Creative Legends whose proven ways of thinking fit the assignment — or let Ad Legends recommend the room.
04
Open the first deck
Each Legend develops three distinct campaign ideas. You see the thinking, the hook, the execution system, and an optional visual direction together.
05
Curate and expand
Star the ideas with energy, tag territories, pass what is not right, bring ideas back, remix a favorite, or run another session with a fresh mix of Legends to keep growing the strongest big ideas.
06
Pressure-test and campaign
Invite Legend Jury to evaluate the shortlist, then move the strongest idea into Campaign It without losing its brief, rationale, or creative lineage.
Set the creative ambition
Choose how hard the room should push
Every run gives you two independent controls: the depth of the creative protocol and how tightly the Legends should follow the brief.
Creativity Level
Legendary — or push for a Cannes Lion
Legendary
Bold ideas that win recognition
The standard level pairs deep creative reasoning with guardrails against generic, same-sounding work.
Cannes Lion
Culture-defining, iconic campaigns
The higher level uses Ad Legends’ deepest creative protocol to pressure-test territories, challenge the thinking, and pursue ideas with greater cultural ambition.
Freedom from the brief
Tight, inspired, or off leash
On Brief
Tight to the strategy
Keep the Unique Selling Point at the center so every idea stays on-message and client-safe.
Inspired By
The brief as a launchpad
Let the brief guide the work while the Legends explore adjacent territories and unexpected angles.
Off Leash
Range over adherence
Treat the brief as context, not a cage, and pursue the boldest territory the brand can still credibly defend.
The Ad Legends difference
Creative range with judgment built in
Ad Legends synthesizes the approaches of the world's greatest advertising creatives so each seat in the room adds a different standard of thinking — while you remain the creative director.
What we believe is an unmatched concentration of legendary advertising thinking — all directed against your brief.
Different minds
A creative room, not a single answer
Idea Sessions brings distinct creative philosophies modeled on real advertising greats into the same room. That produces real contrast: different strategic instincts, cultural references, structures, and ways into the problem.
The work compounds
Every round joins one growing deck
Generate-more sessions remain attached to the root. You can return later, search the whole lineage, compare rounds, and recover the context behind every idea.
Judgment stays human
You direct what survives
Ad Legends supplies range and creative reasoning. You decide what gets starred, passed, remixed, judged, and turned into a campaign.
Direct the deck
Keep what has energy. Never lose the thinking.
The session is built for comparison and return. Every action helps you shape the room without erasing the route that got you there.
Star
Build a shortlist without breaking the flow of the session.
Tag
Name the territories, audiences, and patterns worth comparing.
Pass — and bring back
Move ideas aside without deleting them. Every pass remains reversible.
Generate more
Add another Legend-led round to the same root deck, with the same approved brief.
Remix
Take the spark in one idea and deliberately push it into a new expression.
Ask the Jury
Run a fresh-eyes review on the active shortlist before you commit.
From shortlist to system
Judge the idea. Then Campaign It.
Legend Jury adds another creative signal to the shortlist. When one idea earns the right to grow, Campaign It opens a connected workspace with the concept, brief, and lineage already attached.
Fresh-eyes review
Evaluate the active shortlist without rebuilding it.
Grounded handoff
Carry the chosen idea and its brief into the next phase.
Campaign first moves
Turn the concept into a system of coordinated work.
Connected workflow
What Idea Sessions compose with
Every related surface owns a different job: strategy before the room, Legends inside it, Campaign It after the choice, or Fast Ads when speed matters more than a campaign platform.
Ad Strategist
Set the audience, proposition, message, and tone that become the Idea Session brief.
Explore →
Creative Legends
Meet the legendary creative minds whose approaches direct each round.
Explore →
Campaign It
Move a chosen idea into a connected campaign workspace and build the system around it.
Explore →
Fast Ads
Use the faster production branch when you need finished ads more than a campaign territory.
Explore →
Questions
Idea Sessions FAQ
What are Idea Sessions?
Idea Sessions are Ad Legends’ guided creative-development workspace for full campaigns. An approved strategy becomes a brief, up to three Creative Legends each develop three campaign ideas, and every round joins one persistent deck where you can shortlist, tag, pass, restore, remix, judge, and campaign the strongest work.
How is an Idea Session different from an AI campaign generator?
A one-shot generator tries to return an answer. An Idea Session is a directed creative process: one approved brief, multiple Legend perspectives, a persistent deck, reversible curation, additional rounds, Jury review, and a handoff into campaign development.
How many Creative Legends can I use?
You can select from one to three Creative Legends for a run. Each selected Legend develops three distinct ideas from the same brief. Run another Idea Session whenever you want a fresh mix of Legends or another round, and the new work stays connected to the same growing deck.
What are the Legendary and Cannes Lion creativity levels?
Legendary is the standard creativity level for bold, distinctive campaign thinking. Cannes Lion is the higher level and uses Ad Legends’ deepest creative protocol to explore, challenge, and pressure-test ideas for greater cultural ambition.
How much freedom can I give the Legends from the brief?
Brief Adherence has three settings. On Brief stays tight to the strategy and Unique Selling Point. Inspired By uses the brief as a launchpad for adjacent territories and unexpected angles. Off Leash treats the brief as context rather than a constraint while preserving brand truth, legality, and good taste.
Why are Idea Sessions different from a generic AI brainstorm?
Idea Sessions do not ask one generic model for one answer. They bring together distinct Creative Legends modeled on the philosophies, strategic approaches, and signature styles of real advertising greats, then give you a persistent deck where those different perspectives can be compared, curated, expanded, and developed.
Can I return to an Idea Session later?
Yes. Idea Sessions are saved as persistent root decks. Additional rounds remain connected to that root, so you can reopen the session, recover its brief and Legend lineage, and continue curating instead of starting over.
What happens when I pass an idea?
Passing is reversible. It moves the idea out of the active deck without deleting or archiving it, and you can bring it back whenever the room or the brief changes.
What is Legend Jury?
Legend Jury is the review step for your active shortlist. It evaluates the selected ideas with a fresh perspective so you have another signal before choosing what to develop into a campaign.
How do I start an Idea Session?
Open Get Started, choose a strategy, and select Full Campaign. Ad Legends carries that strategy into the brief, then guides you through choosing Creative Legends and opening the first Idea Session deck.
Do not settle for the first idea. Build the room that finds the right one.
Start with strategy, seat the Legends, and keep directing the deck until a campaign idea earns the next move.