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Multiple Cannes winner, Super Bowl top 10s and International awards. Grand Jury Prize at the Seattle International Film Festival for 'Middle Man'
"Books, movies, ads, cave drawings….it all comes down to storytelling."
Ned Crowley is a brilliant craftsman and storyteller whose ability to distill big, emotional ideas down to their purest, most human form has made him one of advertising’s most quietly powerful legends. As U.S. Chief Creative Officer of Mcgarry-Bowen, he has shaped iconic campaigns for global brands with a signature blend of wit, empathy, and cinematic precision. Ned doesn’t just make ads—he builds worlds, threading insight and craft into work that moves people and moves markets. A lifelong writer and performer, his creative instincts are rooted in truth, timing, and the power of a well-told story. At Ad Legends, Ned brings his rare ability to make the complex feel intimate—and the intimate feel universal.
Chief Creative Officer
2000s
Executive Creative Director
1995-2000
How Ned Crowley approaches creative challenges
Ned Crowley's creative philosophy is rooted in authenticity, sharp dialogue, and a deep understanding of human complexity. He believes in crafting stories that balance humor with darker, existential themes, allowing audiences to bring their own interpretations to the narrative. His work often explores the tension between ambition and morality, as seen in 'Middle Man,' where he juxtaposes the pursuit of fame with the cost of personal integrity. Crowley emphasizes the importance of collaboration, drawing on his background in sketch comedy to create layered, character-driven stories. His approach is also marked by resourcefulness, as he strives to achieve high production value on limited budgets, focusing on dialogue and character development over spectacle.
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