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Clio Award, The One Show, New York Festivals, Telly Awards, Communication Arts, Adweek Creative 100, Ad Club of New York’s Icons, Rock Stars and Innovators, Cannes Lions Juror
"There’s no better story than life itself."
Lewis Williams is a celebrated creative professional in the advertising and marketing industry, known for his ability to craft emotionally resonant campaigns that connect deeply with diverse audiences. His work often highlights underrepresented voices and fosters empathy, with a focus on storytelling that humanizes and inspires. Williams has worked on high-profile campaigns for major brands such as Walmart, Toyota, McDonald’s, and Comcast, earning recognition for his culturally impactful and innovative approach.
SVP Creative Director
1990s
Chief Creative Officer
2000s
Founder/CCO
20122-present
CCO
2020-2022
How Lewis Williams approaches creative challenges
Lewis Williams' creative philosophy centers on the belief that 'there's no better story than life itself.' He approaches advertising with a focus on authentic storytelling, using real-life experiences and cultural insights to create campaigns that resonate emotionally with audiences. His work often seeks to challenge stereotypes, foster empathy, and celebrate human connections, particularly within underrepresented communities. Williams emphasizes the power of storytelling to provoke thought, inspire change, and connect people on a deeper level.
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