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Start creating legendary campaigns today with your AI-powered creative director.
“"The best advertising makes you feel something—it’s not just about selling, it’s about connecting."”
Lee Clow is a legendary creative force in the advertising industry, best known for his groundbreaking work with Apple and his role in shaping the modern advertising landscape. Inducted into The One Club's Creative Hall of Fame in 1997, Clow has been instrumental in creating some of the most iconic campaigns of the past few decades. As the creative mind behind TBWA/Media Arts Lab, he has worked closely with Apple to deliver campaigns that blend innovation, storytelling, and emotional resonance, solidifying his reputation as one of the most influential figures in advertising history.
Inducted into The One Club's Creative Hall of Fame (1997),2016 Film Gold Pencil for 'History of Sound' (Craft - Cinematography),2016 Film Silver Pencil for 'History of Sound' (Craft - Direction),2016 Print & Outdoor Bronze Pencil for 'World Gallery' (Consumer - Ambient Media),2016 Advertising Gold Cube for 'World Gallery' (Poster/Billboard for Advertising),2016 Advertising Silver Cube for 'History of Sound' (Craft - Cinematography),2016 Print & Outdoor Merit Award for 'World Gallery' (Consumer - Magazine Campaign),2016 Design Merit Award for 'World Gallery' (Craft - Photography),2016 Print & Outdoor Merit Award for 'Color Bars' (Consumer - Ambient Media),2016 Film Merit Award for 'World Gallery TV' (Consumer - Television Campaign),2015 Branded Entertainment Merit Award for '1.24.14' (Online - Short Form),2014 Interactive Gold Pencil for '30 Years of Mac' (User Experience Design - Web),2014 Advertising Silver Pencil for 'Misunderstood' (Consumer Television - Over 60 seconds),2014 Interactive Silver Pencil for '30 Years of Mac' (User Experience Design - Web),2014 Interactive Merit Award for 'Intention' (Online Films & Video - Short Form),2014 Advertising Merit Award for 'Misunderstood' (Video Craft - Direction),2013 Advertising Merit Award for 'Back Pages' (Magazine Campaign)
Lee Clow's creative philosophy centers on the power of storytelling and the seamless integration of art and technology. He believes in creating work that connects emotionally with audiences while pushing the boundaries of traditional advertising formats. His campaigns often emphasize simplicity, clarity, and a focus on the human experience, reflecting his belief that great advertising should inspire and resonate on a personal level. Clow is also known for championing the idea of 'media arts,' which involves crafting campaigns that are not just advertisements but cultural moments that engage audiences across multiple platforms.
Distill the core idea to its emotional essence and express it through a single, bold visual that is both simple and iconic. Strip away anything extraneous, letting the image tell a story that resonates on a human level, evokes genuine emotion, and captures the spirit of its time. Use striking composition, cultural symbolism, and purposeful minimalism to create a visual that is instantly memorable, deeply felt, and unmistakably authentic-always aiming for beauty, clarity, and a sense of creative rebellion.
Lee Clow's creative philosophy centers on the power of storytelling and the seamless integration of art and technology
Chairman and Global Director
[inferred] 1980s–present
Creative Director
[inferred] 1970s–1980s
1984 Super Bowl launch of Apple Think Different
1984
Energizer Bunny
1990
Yo quiero Taco Bell
1998
Launch of Air Jordan
1999
Enjoy the ride
1998
Refresh everything
2000