Steve Metcalf

Steve Metcalf is the Co-Founder, CEO, and Chief AI Architect of Ad Legends, the AI-powered creative platform built to help marketing professionals craft world-class advertising campaigns. With a deep background spanning technology, entrepreneurship, and the creative industry, Steve has dedicated his career to bridging the gap between human creativity and artificial intelligence — building tools that amplify the instincts of great marketers rather than replace them. As the chief architect behind the Ad Legends platform, Steve has designed and engineered the AI systems that power the platform's creative intelligence, including the legendary instructor personas, brief analysis engines, and campaign ideation workflows. His unique vantage point — sitting at the intersection of Silicon Valley-style product thinking and Madison Avenue creative culture — gives him a rare ability to translate complex AI capabilities into practical, intuitive tools for advertising professionals. In the Academy, Steve teaches the technical and strategic side of AI-powered advertising: how to prompt effectively, how to leverage platform features to their fullest potential, and how to think about AI as a creative collaborator rather than a shortcut. His courses are grounded in real-world application, designed to help marketers move faster, think bigger, and produce work they're genuinely proud of. A builder at heart, Steve believes the future of advertising belongs to those who can harness both human storytelling and machine intelligence — and he's on a mission to make that future accessible to every marketer on the planet.