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An interactive masterclass in creative courage, brand truth, and legendary thinking β drawn from Lee Clow's own words
Lee Clow didn't just make the greatest advertisement ever made. He built a philosophy β a way of seeing the world, consuming it, storing it, and expressing it β that produced decade after decade of work that changed culture. This course is your chance to learn that philosophy directly from his own words.
Drawn from a rare, intimate documentary interview, this course doesn't just retell Lee's story. It puts you inside it β challenging you to reflect, apply, and internalize the principles that made him the most celebrated creative mind in advertising history.
This isn't a passive watch-and-forget experience. Each lesson combines Lee's stories with quizzes, reflection exercises, and hands-on creative challenges designed to help you actually internalize what he's teaching. You'll be asked to think, write, remember, and apply.
Pro Tip: Keep a notebook nearby. Lee's stories are dense with insight. The best students treat this course like a conversation with a mentor β not a lecture to sit through.
This course is for anyone who makes things for a living β or wants to. Whether you're a junior creative trying to find your voice, a brand director trying to understand what your brand truly stands for, or a marketing professional who wants to think bigger, Lee Clow's lessons are as relevant today as the day he made Apple's '1984.'
No β the course is designed to stand entirely on its own. Key quotes and stories from Lee's interview are woven into each lesson. If you have seen the documentary, you'll find the exercises deepen what you already absorbed.
Not at all. While the Think Different campaign is a central case study, the course covers Lee's entire creative philosophy β from how he developed his artistic eye as a kid, to what he learned from Bill Bernbach, to his views on what brands fundamentally are.
Very. This course was specifically designed to be more interactive than a standard video lesson. You'll encounter quizzes that test recall of Lee's key ideas, reflection exercises that ask you to apply his principles to your own work, and creative challenges grounded in his philosophy.
The full course is designed to take approximately 75 minutes, though the reflection exercises may take longer if you engage with them deeply β which we encourage.
Lee Clow is the creative director behind Apple's '1984' Super Bowl commercial (widely considered the greatest ad ever made), the 'Think Different' campaign, the Energizer Bunny, and Adidas' 'Impossible is Nothing.' He spent five decades at TBWA\Chiat\Day and received the Cannes Lions' highest lifetime achievement honor. There is no higher authority on what great advertising looks like.