Jon Bond

Jon Bond is one of advertising's true originals — a fearless iconoclast who co-founded Kirshenbaum Bond + Partners (KBS) in 1987 alongside Richard Kirshenbaum, building it from a scrappy two-person rebellion into one of the most influential and awarded agencies on Madison Avenue. Armed with a challenger's instinct and a strategist's mind, Bond helped pioneer the concept of guerrilla marketing, proving that the smartest idea in the room could outmaneuver any budget. His agency became the creative home for brands like Snapple, Target, Citibank, BMW, and Kenneth Cole — work that didn't just win awards, it rewrote the rules of what advertising could be. Bond's influence extends far beyond the walls of KBS. He went on to lead Big Fuel as CEO, one of the earliest social media agencies, which was later acquired by Publicis Groupe — a testament to his uncanny ability to see where the industry was heading before anyone else. He founded Tomorro' LLC, a strategic consultancy at the intersection of marketing and technology, and has been a sought-after advisor, investor, and keynote speaker at the world's most prestigious industry stages, including Cannes Lions and SXSW. Recognized by *Ad Age* and *Adweek* as one of the most influential executives in the business, Bond was inducted into the American Advertising Federation Hall of Achievement — a fitting honor for a man who spent his career making the establishment deeply uncomfortable. At Ad Legends Academy, Jon brings the full weight of his iconoclastic philosophy to bear on the next generation of marketing professionals. His teaching is rooted in the belief that creativity is a business weapon — that the most dangerous thing a brand can do is be boring — and that the smartest path to market dominance is to find the underexploited asset your competitors have overlooked. Students can expect a masterclass in challenger thinking, strategic disruption, and the art of making ideas that earn their own attention. Jon Bond is, in every sense of the word, a badass. He didn't ask Madison Avenue for permission to change it. He just did.