Industry principles, taught by the legends.

Master classes from the creative directors who wrote the modern advertising playbook. Complete the exercises to earn your Legend Certified credential.

3 accredited master classes

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Intermediate

Think Outside Every Box: The Donna Weinheim Masterclass on Fearless Creativity

Donna Weinheim didn't just break the rules of advertising — she rewrote them. In this masterclass, she teaches the creative philosophy, comedic instincts, and fearless originality that produced 'Where's the Beef?', iconic Super Bowl spots, and a career unlike any other. This is not a documentary recap — it's a working course in how to think, create, and lead like a legend.

by Donna Weinheim75m7 lessons

Intermediate

Constructive Doubt: Paul Lavoie on Critical Thinking in Advertising

Paul Lavoie, co-founder of TAXI and one of Canada's most celebrated creative minds, shares the philosophy that built a legendary agency: Constructive Doubt. This course extracts the core lessons from his career — not to retell his story, but to give you the critical thinking tools that made it possible.

by Paul Lavoie75m7 lessons

Intermediate

Think Different: Advertising Wisdom from Lee Clow

Lee Clow is the creative mind behind Apple's '1984' and 'Think Different,' the Energizer Bunny, and some of the most iconic brand work in history. This course transforms a rare, intimate interview with Lee into an interactive learning experience — blending narrative, video excerpts, quizzes, and exercises to pass his hard-won wisdom to the next generation of advertising legends.

by Lee Clow75m8 lessons