Creativity Levels and Generating Ideas

The Creativity Level Slider

Once you've selected at least one Legend, a creativity slider appears. It controls which AI model generates your ideas and how much creative risk the system takes.

Legendary (1x Credits)

• Tagline: Solid, proven creative excellence
• What happens: Uses Google Gemini 3 Pro at 0.9 temperature
• Best for: Everyday ideation, quick turnarounds, when you need reliable quality
• Credit math: 1 legend x 3 ideas x 1 = 3 credits

Award-Winning (2x Credits)

• Tagline: Bold ideas that win recognition
• What happens: Uses Anthropic Claude Opus at 1.05 temperature with an enhanced prompt focused on stronger legend uniqueness and anti-similarity
• Best for: Pitch-ready concepts, when you need ideas that stand out from competition
• Credit math: 1 legend x 3 ideas x 2 = 6 credits

Cannes Lion (3x Credits)

• Tagline: Culture-defining, iconic campaigns
• What happens: Uses Google Gemini 3.1 Pro at 1.4 temperature with deep reasoning enabled (Sir John Hegarty's Creative Triangle framework)
• Best for: Your biggest campaigns, when you're swinging for the fences
• Credit math: 1 legend x 3 ideas x 3 = 9 credits

Generating Ideas

The Generate button at the bottom shows the total idea count dynamically — e.g., "Generate 9 Ideas" for 3 legends. Hit it and all your selected Legends work in parallel for speed.

You'll see a loading animation showing each Legend working. When done, your ideas appear as rich cards.

Pro Tips

• Start with Legendary to explore directions cheaply, then re-run your favorite Legend at Cannes Lion level for the premium version.
• The credit display updates in real time as you adjust legends and creativity level. Watch the bottom bar to stay within budget.
• Insufficient credits? An inline upgrade card appears with options tailored to your subscription tier.