From Idea to Campaign

Reading Your Idea Cards

Each generated idea is displayed as a rich card with multiple sections:

Campaign Name & Title — The Legend's proposed campaign name and concept title.

Core Idea — A detailed description of the campaign concept, typically 150+ words explaining the creative direction.

Concept — A single punchy sentence (under 15 words) that captures the campaign essence. This appears as an overlay on visual thumbnails.

Key Visual Elements — A list of the visual building blocks for the campaign.

Execution Strategy — How to bring the idea to life across channels.

Legend Thinking — A 7-part creative rationale: (1) Why it's cool, (2) Rationale, (3) Tone, (4) Strategic insight, (5) Business case, (6) Why it works, (7) How to use it in advertising.

Self-Critique — The Legend's honest analysis of strengths, challenges, and suggested refinements.

Visual Prompt — A 40-60 word description ready for AI image generation, incorporating the Legend's visual style.

Taking Action

Campaign It

Click Campaign It on any idea card to advance it into a full campaign workflow. This is the primary path from idea to execution.

Remix

Want a variation? Use Remix to generate a new version that maintains creative lineage from the original.

Visual Exploration

Copy the visual prompt into Art Director to generate hero imagery, or use it with Ad Lobs for quick ad variations.

Exercise: Your First Idea Generation

1. Navigate to the Brief Builder
2. Enter a brand you know well
3. Fill in the target audience and key message
4. Add a specific Unique Selling Point
5. Generate your brief
6. Select 2 Legends from the Top Picks
7. Set creativity to Legendary (to conserve credits)
8. Hit Generate and review all 6 ideas
9. Pick your favorite and hit Campaign It

What's Next

After mastering Legendary Ideas, explore:

• Brief Builder — Create more detailed briefs
• Art Director — Generate hero imagery from your visual prompts
• Fast Ads — Turn ideas into complete ad campaigns automatically