Writing a Brief That Gets Great Ideas

The Brief Form

The brief form has 6 fields. Getting them right is the single biggest lever for better ideas.

Required Fields

Brand / Product Name — The brand or product you're advertising. If you have a saved Brand Profile, select it from the dropdown and the name fills automatically.

Target Audience — Describe who you're trying to reach. Be specific: demographics, interests, pain points. "Busy millennial parents who feel guilty about screen time" works better than "parents aged 25-40."

Key Message / Objective — What's the main message or goal? This drives the campaign direction. "Make people feel safe switching banks" is more useful than "promote our bank."

Tone / Style — How should the campaign feel? Options like Professional, Bold, Playful, or Luxurious guide the Legend's creative output. You can enter multiple tones.

Optional Fields

Unique Selling Point — What makes your product different? This is the secret weapon. The AI is specifically instructed to make every idea leverage your USP. Leave this blank and you get more generic ideas.

Brief Title — Give your brief a name. If you leave it blank, the AI generates one for you.

Pro Tips

• Specificity wins. The more concrete your audience and message, the more distinctive each Legend's ideas become.
• Use the USP field. It's optional, but the AI prioritizes it in every idea. A strong USP transforms generic concepts into differentiated campaigns.
• Connect your Brand Profile if you have one. The saved brand details give the AI richer context than a name alone.