Starting Your Campaign: What to Enter and Why It Matters

Every campaign on Ad Legends begins with a single input. This is your starting point — the raw material the platform uses to build everything that follows. Getting this step right sets the tone for your entire campaign.

Option 1: Enter a Website URL

If you have a live website, this is the fastest way to get started. Simply paste your URL into the input field and let Ad Legends do the reading.

The platform will automatically scan your website and extract key information, including:

• Brand name and identity — what your brand is called and how it presents itself
• Product or service details — what you're selling and how it's described
• Tone and voice — the language style your brand uses
• Audience signals — clues about who your customers are

This gives the Ad Strategist a rich foundation to build your campaign strategy from.

Tip: Make sure the URL you enter is the most relevant page for your campaign. If you're promoting a specific product, link directly to that product page rather than your homepage.

Option 2: Describe Your Idea Manually

Don't have a website yet? No problem. You can type a description of your product, service, or campaign idea directly into the input field.

A strong manual input typically includes:

• What you're advertising — be specific about the product or service
• Who it's for — describe your target audience
• What makes it different — your key differentiator or value proposition
• What you want to achieve — your campaign goal (awareness, conversions, engagement, etc.)

Example: "A subscription meal kit service for busy parents who want healthy, kid-friendly dinners ready in under 30 minutes. We're launching in the UK and want to drive trial sign-ups among parents aged 28–45."

Even a two or three sentence description like this gives the platform enough to work with.

What Happens Next

Once you submit your input, Ad Legends passes it to the Ad Strategist, which begins building your campaign strategy. In the next lesson, we'll walk through exactly what that strategy looks like and how to work with it.