Generating Ideas: Watching the Legends Work

You've entered your idea, built your strategy, crafted your brief, and met your Legends. Now comes the exciting part — generating your campaign ideas.

In this lesson, we'll walk through the idea generation process step by step and explore what the platform produces.

Triggering Idea Generation

Once your brief is complete and your Legends are paired, generating ideas is simple. Hit the generate button and let the platform work.

Idea generation typically takes just a few seconds. When it's done, you'll see a set of campaign concepts — each one produced by a different Legend, each one a distinct creative direction.

What's Inside a Legendary Idea

Each idea on Ad Legends is a fully structured creative concept. Here's what you'll find inside:

The Big Idea

The core creative concept — the central thought that drives the entire campaign. This is usually expressed as a headline, a campaign line, or a conceptual statement.

Campaign Narrative

A description of how the big idea plays out across the campaign. What's the story being told? What's the emotional or rational journey for the audience?

Execution Suggestions

Practical ideas for how the concept could be brought to life — across different formats, channels, and touchpoints. These might include social media executions, video concepts, OOH ideas, and more.

The Legend's Rationale

This is one of the most valuable parts of each idea. The Legend explains why they developed this concept — what they saw in the brief, what insight they were responding to, and why they believe this approach will work.

Reading the rationale helps you understand the thinking behind the idea, which makes it much easier to evaluate, develop, or brief further.

Navigating Your Ideas

You can scroll through all the ideas generated in a single session. Each idea is clearly attributed to the Legend who created it, so you can see at a glance which creative perspective each concept comes from.

Take time to read through all of them before making any judgments. Sometimes the idea that seems least obvious at first glance turns out to be the most interesting when you dig into the rationale.

In the next lesson, we'll focus on how to evaluate your ideas — and what to look for when deciding which direction to take forward.