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Beginner
From Strategy to Campaign: A Dave Metcalf Masterclass
Watch a real legend walk you from brief to big idea to full campaign β step by step.
Dave Metcalf45 min8 lessonsBeginner
What You'll Learn
This course is the fastest, most direct path to understanding how Ad Legends works β and how powerful it can be in the hands of someone who knows great advertising. Dave Metcalf, one of the most decorated copywriters in the industry, sits down and walks you through the entire creative workflow from scratch.
No theory. No fluff. Just a legend showing you exactly how it's done.
The Full Creative Journey
Dave covers every major stage of the Ad Legends workflow:
- Strategy β How to think about your brand and campaign objective before you touch a single tool
- Brief Building β Using the Brief Builder to capture your thinking and set the AI up for success
- Picking a Legend β Choosing the right creative legend for your brand's voice and campaign goals
- Generating Legendary Ideas β What great output looks like and how to recognize a big idea when you see one
- Building a Campaign β Taking your winning idea all the way through to market-ready campaign assets
Why This Course Exists
A lot of people open Ad Legends and wonder where to start. Dave answers that question definitively. By watching a real creative legend use the platform the way it was meant to be used, you'll internalize not just the how but the why behind every step.
Pro Tip: Even if you've already used Ad Legends before, watching Dave work through the platform from scratch will almost certainly show you a shortcut or a capability you didn't know existed.
Who This Is For
This course is built for anyone who wants to see Ad Legends in action β whether you're brand new to the platform or looking to sharpen your workflow. If you've ever stared at a blank brief and wondered how to turn it into something legendary, this is your course.
Key Insight: The best way to learn a creative tool is to watch a master use it. Dave doesn't just click through screens β he explains his thinking at every step, so you understand the creative logic behind the platform, not just the mechanics.
Curriculum
- 1Ad Legends 101 - the basics of making a campaign Free10m
- 2Why Simple Wins: Dave's Philosophy on Big IdeasFree7m
- 3Starting with Strategy: What You Need to Know Before You BuildFree8m
- 4Building Your Brief in Ad LegendsFree8m
- 5Picking Your Legend: Choosing the Right Creative VoiceFree6m
- 6Generating Legendary Ideas: What to Look ForFree9m
- 7Building the Campaign: From Big Idea to Market-Ready AssetsFree10m
- 8Put It Into Practice: Build Your First CampaignFree20m
Frequently Asked Questions
Not at all. Dave starts from scratch and walks through every step of the platform. This course is designed to be your first real introduction to how Ad Legends works end-to-end.
It's both β and that's what makes it special. Dave doesn't just click through screens. He explains his creative thinking at every stage, so you walk away understanding not just how to use the platform, but how to think like a legendary creative while you use it.
The full course is designed to be completed in under an hour. Dave keeps things fast and focused β true to the 'Insta truck' spirit of the course.
Absolutely. We encourage it. Open Ad Legends in one window and follow Dave step by step. By the end, you'll have gone through the full workflow yourself.
Dave works through a real campaign scenario from strategy all the way to market-ready assets, demonstrating how the platform's tools connect together into a seamless creative workflow.