Getting Started with Ad Strategist

Why Strategy Comes First

Before you can create great advertising, you need a great strategy. That's why Ad Strategist is where almost every Ad Legends user begins — and why it's consistently the platform's most-used feature.

In this short course, co-founder Dave Metcalf walks you through exactly how to use Ad Strategist from scratch. Using real brand examples — including a look at a major brand's recent campaign launch — you'll see how the conversational AI guides you toward strategic clarity quickly and confidently.

What You'll Learn

You'll get a hands-on walkthrough of the Ad Strategist interface, learn how to prompt it effectively, and see how to evaluate and refine the strategic outputs you receive. Dave will also walk you through the critical fork in the road that comes after strategy: choosing between the full production route and the Fast Ads route — and understanding when each one is the right call.

Who This Is For

This course is designed for anyone who is new to Ad Legends or who hasn't yet unlocked the full power of Ad Strategist. Whether you're a brand marketer, a freelancer, or a founder running your own campaigns, this is your fastest path to a strategy worth building on.