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Understand the three creativity levels, their AI models and credit costs, and how to generate your first set of campaign ideas.
Once you've selected at least one Legend, a creativity slider appears. It controls which AI model generates your ideas and how much creative risk the system takes.
The Generate button at the bottom shows the total idea count dynamically — e.g., "Generate 9 Ideas" for 3 legends. Hit it and all your selected Legends work in parallel for speed.
You'll see a loading animation showing each Legend working. When done, your ideas appear as rich cards.
Ad Legends offers three creativity levels: Legendary (1x credits) uses Google Gemini 3 Pro for reliable, fast results. Award-Winning (2x credits) uses Anthropic Claude Opus for bolder, more distinctive ideas. Cannes Lion (3x credits) uses Google Gemini 3.1 Pro with deep reasoning for culture-defining, iconic campaign concepts.
Credits are calculated as: number of legends selected times 3 ideas per legend times creativity level multiplier. For example, 2 legends at Award-Winning level = 2 x 3 x 2 = 12 credits. The credit cost is displayed in real time as you adjust the slider.
Yes. After reviewing your ideas, you can re-run the generation with different Legends or a different creativity level. Each run is independent and costs its own credits.
Mark this lesson complete to track your progress