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The Spotwright
Describe the spot. Get the ad.
One sentence in, a finished commercial out. The Spotwright writes the script, casts it from your own brand, shoots every scene, and hands you an edited cut — music, captions, and your real logo on the ending. Then you keep directing it in plain English. It is the world’s greatest AI video ad agent, precisely because it is built by Ad Legends.
Spots & commercialsSocial cutdownsCast-locked consistency
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Built for advertising, not generic video
A whole video studio, run from a sentence.
Script, casting, storyboard, scenes, and the final edit — the jobs an agency runs across a whole team — done in one agent that only ever makes one thing: your ad.
1
sentence to start
5–60s
spot lengths
3
aspect ratios
1
editable cut you keep
What it does
From a sentence to a finished spot
You give it the outcome. It runs every step a commercial needs and brings back a cut you can air — then keeps taking your notes until it is exactly right.
01
Describe the outcome
Tell it the spot you want in a sentence — “a 30-second launch film, warm and cinematic, ending on our logo.” That is the whole brief.
02
It writes the script
A real commercial script — a hook, a build, and a close — grounded in your brand and the idea, not generic filler that could belong to anyone.
03
It casts from your brand
Your spokesperson, your product, your setting — pulled from your own brand library and locked so they stay the same face, wardrobe, and world in every scene.
04
It boards and shoots
Storyboard frames become rendered scenes, each one shot for the cut it belongs to — not a pile of clips you have to make sense of later.
05
It edits the film
Motivated cuts, a pace that builds into the call to action, a music bed under the voice, captions burned in, and your real logo on the ending.
06
You keep directing it
Not right yet? Say so in plain English — “tighten the middle,” “swap the actress,” “punchier hook” — and it re-cuts. You leave with a project you can keep refining.
The craft
An art director, a director, and an editor in one agent
Anyone can string clips together. The Spotwright makes an ad — the difference is in the craft an agency charges for, applied to every second of your spot.
A hook in the first seconds
Every spot opens on the beat that stops the scroll — because a video ad that loses you in second two never sells anything.
Cuts that land on motion
Edits are motivated, not random. The film moves the way a director cuts it, so the story reads clean instead of choppy.
A pace that builds to the CTA
The rhythm accelerates toward the close, so the call to action lands with momentum instead of trailing off.
Sound that sits under the voice
A music bed at the right level beneath the voiceover — present enough to carry emotion, quiet enough to keep the message clear.
Your real logo on the ending
The spot closes on your actual logo, cleanly — brand-pure, never a generated lookalike that reads almost-right.
Captions that read clean
Legible, on-brand captions for sound-off feeds, placed so they never fight the picture or the copy already on screen.
Cast-locked consistency
The same hero, the same product, every single shot
This is the thing everyone else gets wrong. The Spotwright casts from your own brand library and locks that cast across every scene and every re-roll — so your spot reads like one film, not a slideshow of strangers who almost match.
Your hero looks like your hero in scene one and scene five
Your product is your product — not a lookalike the model invented
Re-roll any scene and the cast, wardrobe, and palette hold
One face, one product, one world across the whole spot
Your cast, your product, and your logo come from your Brand Memory and stay true, shot after shot.
Keep exploring
What The Spotwright composes with
The spot is one output of a whole machine. These siblings feed it and carry the work onward, so nothing starts from a blank page.
Brand Memory
Where your logos, colors, fonts, cast, and products live — the source the whole spot is built from.
Explore →
TrueCast
Brand fidelity in generated work — your real files, shown true, from the first frame to the logo ending.
Explore →
Ad Styles
The art-direction system for your still ads — the same taste, carried into motion.
Explore →
The Cutroom
The editable project you inherit — keep refining the cut by describing changes, or take hands-on control.
Explore →
Fast Ads
Post-ready still ads in minutes — the same brand cast, the same taste, in a different format.
Explore →
Ad Strategist
Three ready-to-run strategies before you shoot — decide the idea, then hand it to The Spotwright.
Explore →
How you run it
Three ways to put it to work
Watch it in the app, let Legend Loop run it hands-off, or brief it agent-to-agent. Same Spotwright, whichever door you come in.
In the app
Watch it work
Brief it and watch each step land — script, cast, scenes, then the finished cut — reviewing every artifact as it arrives. Refine by typing your notes.
Open in the app →Hands-off
From Legend Loop
Run it as a step inside your always-on marketing, so Legend Loop can produce a spot on its own schedule and keep your channels fed with video.
Explore Legend Loop →Agent-native
Over MCP
Brief The Spotwright from an AI assistant you already use. It runs as a tool on our MCP server and hands the finished spot back to your agent.
See MCP access →Questions
The Spotwright FAQ
What is The Spotwright?
The Spotwright is the AI video ad generation agent built by Ad Legends. You describe the spot you want in plain English and it writes the script, casts it from your own brand, shoots every scene, and hands you a finished, edited cut — with music, captions, and your real logo on the ending. It is purpose-built for advertising: spots, commercials, and social cutdowns, not generic text-to-video.
Is this a general-purpose video tool?
No. The Spotwright is purpose-built for video advertising — commercials, launch spots, and social cutdowns. Everything it does is in service of the ad: a hook that lands in the first seconds, persuasion that builds, your brand kept true, and a call to action at the close. That focus is why it is the world’s greatest AI video ad agent — because it is built by Ad Legends.
How does it keep the same actor and product across every scene?
It casts from your own brand library — your spokesperson, your product, your setting — and locks that cast across every shot and every re-roll. Your hero looks like your hero in scene one and scene five, and if you regenerate a scene the cast holds. Consistency across shots is the thing most AI video gets wrong; it is the thing The Spotwright is built to protect.
Can I keep changing the ad after it is made?
Yes. When the cut lands, keep directing it in plain English — “tighten the middle,” “swap the actress,” “punchier hook” — and it re-cuts. You leave with a fully editable project you can keep refining conversationally, or open in the Cutroom editor for hands-on control.
What lengths and shapes can it make?
Spots run from about 5 to 60 seconds, in the three aspect ratios advertising actually uses — 16:9 for landscape, 9:16 for vertical and stories, and 1:1 for the feed. Ask for the shape you need and it composes for it.
How many credits does a spot cost?
A typical 30-second spot runs in the low tens of Legend Credits — script, casting, scenes, and the edited cut together. The cost is shown before you commit, and any run above 50 credits pauses for your approval first, so nothing large happens without a green light.
How do I run The Spotwright?
Three ways. In the app, you watch it work step by step and review each artifact as it lands. It also runs as a step inside Legend Loop, so your always-on marketing can produce video on its own. And it is agent-native over our MCP server, so an AI assistant you already use can brief it and get a finished spot back.
Will my logo and brand be right?
Yes. The Spotwright uses your real brand — your files, your palette, your logo — and ends the spot on your actual logo, cleanly, not a generated lookalike. Your brand reads true from the first frame to the last.
Describe the spot. Get the ad.
Start free, brief The Spotwright in a sentence, and watch a finished commercial come back in minutes — cast from your brand, cut like an agency made it, and yours to keep directing.