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TrueCast — brand fidelity for AI ads
Your brand, exactly right, in every ad.
Even the best AI image models distort brand identity — logos repainted from memory, products that are almost yours, characters that drift off-model. TrueCast holds the line. Your real brand files, placed with precision. Your products and people, held true. Never redrawn, never guessed.
The trust problem
One warped detail, and the trust is gone.
Generic AI tools repaint your logo from memory. Wrong colors. A stretched wordmark. A dark-background mark dropped onto a bright scene. And it does not stop at the logo: the product in the ad is almost yours — the wrong cap, the wrong proportions, a label that says nothing. The spokesperson looks different in every frame.
This is why brand teams have not trusted AI tools in production. The images are beautiful. The brand is wrong. TrueCast exists to close that gap — identity is enforced, not suggested.
How it shows up for you
Every ad carries the real thing.
01
The right logo, every time
TrueCast reads every scene and places the variant your designers made for it: reverse marks on dark scenes, full color on light, simplified marks where space runs tight.
02
Placed like it was designed in
Your logo lands in the ad as your actual file, pixel for pixel. Its place and size come from the ad’s own design, so it sits where a designer would put it: in the masthead, flush with the headline, or as a clean sign-off. It is kept clear of your headline, body copy and call to action, and every placement is checked against the finished scene. The file in the ad is the file you own. It is never redrawn, recolored or retyped.
03
Your whole brand kit works together
Masters, reverse versions, simplified marks and wordmarks are all understood and used where each belongs. The more variants you add to Brand Memory, the sharper every ad gets.
04
Your product, not a lookalike
Generation is anchored to your real product shots, so the thing in the ad is the thing you sell. If a render still drifts — wrong finish, wrong proportions — swap in the exact product with one Recast, keeping the scene you liked.
05
Characters that stay in character
Spokespeople and brand characters are cast from your reference images and held consistent across every variation, instead of mutating from ad to ad. When one goes off-model, recast just the person and keep everything else.
06
Fix anything in one step: Recast
If a generated ad ever gets your logo, product, or spokesperson wrong, open Recast on the locked ad and swap exactly that element. Logo fixes are free and take seconds, and your correction sticks for every future variation of that campaign.
How to use it
On brand in three steps.
01
Load your brand
Add your logo variants to Brand Memory, or import them from your site or brand guide. Extraction sets most of it up for you.
02
Generate with Fast Ads
Every ad ships with your mark placed correctly for its scene, background-aware and pixel-perfect, automatically.
03
Lock it and go deep
Lock your favorite, then resize, animate, or Recast any element until it is exactly right.
For brand guardians
Built for the people who protect the brand.
Every ad records exactly which brand assets it used. Corrections persist across the whole campaign. Pair TrueCast with Brand Vault for locked, official brand memories your entire team casts from, so on brand is the only way to generate.
Questions
Does the AI redraw my logo?
No. Your logo is placed from your own files, never generated. TrueCast chooses the right variant for the scene, then drops in the real asset, pixel for pixel.
What if I only have one logo file?
It works from day one and gets sharper with each variant you add. Either way, TrueCast keeps your mark legible and correct on every background.
Does TrueCast cover more than logos?
Yes. Products and characters get the same treatment: generation is anchored to your real product shots and cast references, and Recast lets you swap exactly the element that drifted — the product, the person, or the mark — while keeping the scene.
Where does the logo end up in the ad?
Where the design puts it. The ad’s own composition decides the mark’s place and size, and TrueCast sets your real file into that exact spot, so it reads as designed in rather than stamped on afterward: a masthead, a lockup flush with the headline, a clean sign-off. It is kept clear of your headline, body copy and call to action, and the finished placement is checked against the scene before the ad ships. If a scene leaves no clean spot, the mark moves to the cleanest zone rather than covering your message.
What about the logo printed on my product?
It stays as it is. TrueCast handles the sign-off mark; a logo printed on your packaging, a screen or a shirt inside the scene is treated as part of the product, not as the mark to place, so it is left untouched and your sign-off is placed separately.
Will my logo stay sharp?
Yes. Vector logos are rendered fresh at the size they ship, so the mark is never a soft upscale. The Mark Readiness card on your brand page shows whether your source is vector or raster and which variants are still missing, so you know exactly which file to add.
How is this different from a normal AI ad tool?
Most tools guess your brand from a text prompt. TrueCast works from your real brand files in Brand Memory, so the logo in the ad is the logo you actually own — background-aware and pixel-perfect.
What does a fix cost?
Logo fixes are free. Swapping a different element, like a product or spokesperson, uses one credit with Recast, and the correction sticks for every future version of that campaign.
Where does TrueCast work?
In Fast Ads today, and expanding across Ad Legends surfaces over time.
Your brand, in every ad. Exactly right.
Start free and watch your logo, your product, and your people arrive exactly right in your first batch of Fast Ads.