Start with copy — it's the fastest element to vary and often has the biggest impact on performance. In the "Generate Variations" panel, select "Text Variations" and choose how many headline options you want Ad Legends to generate.
For each variation, you can specify a different angle or tone:
- Benefit-led: Focus on what the audience gains
- Problem-led: Lead with the pain point the product solves
- Curiosity-led: Use intrigue to drive clicks
- Urgency-led: Create time pressure or scarcity
Ad Legends will generate copy for each angle while maintaining your brand voice. Review the options in the preview panel on the right — you'll typically see 3-5 variations per angle.
Pro Tip: Don't overthink the selection at this stage. Generate more options than you think you need, then filter down during the review phase. It's faster to delete than to regenerate.