Put It Into Practice: Build Your First Campaign

Your Mission

You've watched Dave walk through the entire Ad Legends workflow. Now it's your turn.

Choose a real brand or project you're currently working on — or pick a brand you admire and build a hypothetical campaign. Then follow Dave's complete workflow from start to finish, using Ad Legends at every step.

Setup: Before You Open Ad Legends

Spend five minutes answering these three questions in writing:

1. What is my campaign objective? (Pick one: Brand Awareness, Lead Generation, Sales Conversion, App Install)
2. Who is my audience? (Describe a real person, not a demographic range)
3. What is the human truth at the center of this brand? (One sentence — the emotional insight that makes this brand worth caring about)

Don't skip this step. Dave doesn't.

The Exercise

Step 1 — Build Your Brief Open Ad Legends and navigate to the Brief Builder. Fill in every field using the strategic thinking you just did. Be specific. Be honest. Don't default to marketing language — write like a human being talking to another human being.

Step 2 — Pick Your Legend Choose one or two legends whose creative sensibility matches the emotional register of your campaign. If you're not sure, pick two with different approaches and compare the output.

Step 3 — Generate Ideas Launch Legendary Ideas with your brief loaded. Read every idea before you react. Evaluate each one against Dave's criteria: Does the headline stop you? Is there a genuine insight? Does the visual direction surprise you?

Step 4 — Choose Your Idea Pick the one idea you'd actually want to build a campaign around. Write one sentence explaining why you chose it — what makes it the right idea for this brand at this moment.

Step 5 — Build the Campaign Open the Campaign Workbench and generate at least three asset types from your chosen idea: social media ads, digital display ads, and either a video script or audio spot. Review each for consistency with the core idea.

Expected Outcome

By the end of this exercise, you should have:

• A complete, saved creative brief
• A chosen big idea with a clear rationale
• At least three market-ready campaign asset types
• A clear sense of how the full Ad Legends workflow feels in practice

That's a real campaign. Built by you. Powered by a legend.

Welcome to Ad Legends.