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Lesson 02 Β· Getting Started with Ad Strategist
Using Ad Strategist: A Live Walkthrough with a Real Brand
Taught by Steve Metcalf Β· Co-Founder, CEO & Chief AI Architect | Ad Legends
Watch Dave use Ad Strategist in real time, using an actual major brand's recent campaign as the example. See how to prompt the AI, interpret its output, and refine your strategy through conversation.
Walkthrough4 min read
4 steps
1
Opening the Tool
Head to /tools/ad-strategist in your Ad Legends dashboard. You'll land in a clean conversational interface β think of it like a chat window with one of the sharpest strategic minds in advertising.
Key Takeaways
- Ad Strategist lives at /tools/ad-strategist β it's a conversational interface, not a form.
- The quality of your prompt shapes the quality of the strategy β give it context about your brand, audience, and goal.
- You can push back, ask follow-up questions, and refine the strategy through natural dialogue.
- The AI maintains context across the conversation, so each message builds on the last.
- Real brand examples show how the tool handles both established brand positioning and new campaign angles.
Ready to try it yourself?
Open Ad Strategist