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Lesson 03 Β· Getting Started with Ad Strategist

Taught by Steve Metcalf Β· Co-Founder, CEO & Chief AI Architect | Ad Legends
Once you have a strategy you love, you have two paths forward. Dave explains the difference between the full production route and Fast Ads β and how to decide which one is right for your situation.
Fast Ads (found at /tools/ai-ad-generator) is exactly what it sounds like. You give it a single prompt, and it generates a complete campaign concept β strategy, multiple ad variations, visual direction, and copy β all at once.
It's built for speed. If you need to explore creative directions quickly, generate a proof of concept for a client, or just want to see what the AI does with your strategy, Fast Ads is your tool.
Use Fast Ads when:
The full production route is for when you're ready to build something polished and complete. This is where you take your strategy and move it through the platform's deeper creative tools β developing multi-format ads, applying your brand guidelines, and producing campaign-ready assets.
Use the full production route when:
Ready to try it yourself?
Open Ad StrategistYes β and you should. Take the core strategic positioning or messaging direction from your Ad Strategist session and use it as the basis for your Fast Ads prompt. It dramatically improves the quality of the output.
Choose Fast Ads when you need to move quickly, explore multiple creative directions, or generate a proof of concept. Choose the full production route when you need polished, multi-format deliverables with more creative control.
Both Ad Strategist and Fast Ads cost 1 credit per use. Check your current plan for your available credit balance.
Mark this lesson complete to track your progress