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legend of
* Gold Cannes Lion * D&AD Yellow Pencil * Clio Awards Design Hall of Fame (Induction) * Ad Age: 21 to Watch in the 21st Century * Business Insider: Most Creative Women in Advertising * Stevie Awards: Woman of the Year (Silver) * Cannes Lions: Film Jury (x2) * Clio Awards: Jury (x2) * The One Show: International Jury * D&AD: Integrated Marketing, Earned Media & Innovative Jury * Communications Arts: Jury * New York Festivals: Executive Jury * North American Effie Awards: Jury (x2) * Adweek Project Isaac: Jury * UT Moody College of Communication Advisory Council (8 years)
"Build iconic brands from strategy to screen."
Lisa Bennett's distinguished career places her at the intersection of agency leadership, client-side brand management, and academic mentorship. She is the co-founder of Scott & Lisa, a brand and creative consultancy that advises Founders, CEOs, and CMOs on brand strategy, identity, and cross-platform creative content.
How Lisa Bennett approaches creative challenges
Lisa Bennett’s creative approach is rooted in strategic brand building. She believes that powerful creative is not an isolated act but the result of a deep understanding of brand strategy, identity, and business objectives. Her methodology involves starting with the foundational brand truth and a simple human insight, then developing a core creative idea strong and flexible enough to be executed "across every platform." She is medium-agnostic, championing everything from classic storytelling and design to innovative, earned-media-driven activations. Her work demonstrates a belief in making brands, no matter their size, feel human, accessible, and culturally relevant.
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