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Start creating legendary campaigns today with your AI-powered creative director.
“Be curious. Be brave. Be relentless. If you’re told no, find another way.”
Lisa Bennett built her career by embracing challenges other creatives turned their noses up at. She pushed the boundaries on conservative brands and encouraged her teams to experiment with new approaches but doing so with intent. Lisa believes the key to impactful business building creative is to always question whether an idea is true to the brand and what it stands for. Lisa began her career at Leo Burnett rising through the ranks to Creative Director at age 27. A few years later, she was promoted to Executive Creative Director on some of the agency's high profile accounts including Heinz and Delta Airlines. After 14 years at Leo, Lisa was recruited to join DDB as Chief Creative Officer and Managing Partner of DDB West. Tasked with elevating the creative product in an office known for conservative CPG advertising, Lisa led a creative revolution – diversifying the client roster to include technology brands like Intel and McAfee and turning the office into one of the global network’s most awarded and profitable. Lisa went on to serve as CCO for two independent agencies and as Executive Director of The Lab in the School of Advertising & PR at The University of Texas before moving client-side. In her role as Vice President of Global Brand at Dell Technologies and head of the in-house creative agency, she evolved the brand positioning and identity, all while elevating the quality of the creative product on both Dell and Alienware. After building dozens of global brands across multiple categories, Lisa co-founded Scott & Lisa, a brand and creative consultancy that partners with founders to launch and grow brands. Inspired by a quote from advertising great Bill Bernbach: ‘The future, as always, belongs to the brave’, Lisa continually reminds herself and her teams to take risks. She believes that great creative leaders champion even the smallest acts of bravery. Not just in the work they do, but in challenging the status quo.
Named one of Business Insider’s Most Creative Women in Advertising and Ad Age’s 21 to Watch in the 21st Century. Awarded multiple Cannes Lions including a Gold Media Lion, One Show Pencils, Effie Awards, D&AD Yellow Pencil, Webby Award, and Clio Awards including induction into the Design Hall of Fame. Served on International Juries for Cannes Lions, D&AD, Clio Awards, One Show, New York Festivals, and Effie Awards. Member of The University of Texas Moody College of Communication Advisory Council for eight years. Currently serves on Texas Immersive Institute’s Advisory Board.
Lisa Bennett’s creative approach is rooted in collaborative strategic brand building. She believes that powerful creative is not an isolated act but the result of working with key stakeholders to uncover a deep understanding of brand strategy, identity, and business objectives. Her process involves starting with the brand truth, uncovering a simple yet unique human insight, followed by articulating the brand’s core values and benefits to the consumer. Only then can you develop a core creative idea strong and flexible enough to be executed "across every platform." She is medium-agnostic, championing everything from classic storytelling to innovative, earned-media-driven activations. Her work garners business results and demonstrates a belief in making brands, no matter their size, feel human, accessible, and culturally relevant.
Concept-Driven Visual Excellence. Lisa's visual approach is not defined by a single stylistic signature but by its strategic adaptability and executional excellence. The art direction is always in service of the brand, resulting in a portfolio that is stylistically diverse yet consistently clear and impactful. Her work ranges from the warm, cinematic humanism seen in campaigns for Heinz and Clorox to the sleek, futuristic polish of Alienware and McAfee. Common threads include impeccable composition, purposeful lighting that sets a distinct mood (whether bright and comedic or dark and suspenseful), and a clean aesthetic that ensures the central message is never obscured. The visual style is chosen to perfectly match the brand's tone and the idea's intent.
Purposeful Distinctive Humanism
Chief Creative Officer, Managing Partner of DDB West
2003-2014
VP, Global Brand & Head of Dell Blue
2022-2024
Executive Director, The Lab in the School of ADV & PR
2020-2022
Chief Creative Officer
2018-2019
Chief Creative Officer
2015-2018
Chief Creative Officer overseeing the transformation of dozens of brands across The Clorox Company portfolio including Clorox Bleach with the award-winning “Bleach it Away” campaign and Green Works with “Reverse Graffiti Project” which catapulted the brand to #1 just six months after launch and won numerous awards including a Cannes Gold Media Lion.
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Global Creative Director on the groundbreaking, D&AD pencil-winning Heinz Ketchup campaign that gave the product a voice by replacing “Tomato Ketchup” on the iconic labels with product benefit reinforcing phrases like, “Your hot dogs will thank you.”
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VP of Global Brand and leader of the evolution of the brand positioning and identity that now serve as a guide for developing consistent, impactful communications around the world.
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Agency lead on development of “Be More Alien” – an integrated digital and social led campaign platform that championed the idea of seeking out new terrains while being comfortable in your own skin.
EVP/Executive Creative Director
1998-2002
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Global Creative Director on the business transforming platform “The Passenger’s Airline” which led to not just an award-winning advertising campaign but improvements in the airline’s operations.
Brand & Creative Consultant responsible for articulating the brand positioning, developing the brand story, defining the personality, and giving the brand a voice in a cluttered category prior to the IPO.
Chief Creative Officer on the Gold Effie winning campaign that educated people about the threat of cybercrime with a documentary and dedicated website featuring a victim of one of the largest and most elaborate email scams on record.
Collaborated with acclaimed filmmakers such as James Mangold and Eli Roth to create award winning campaigns including one for Halloween Horror Nights that Adweek named the Scariest Halloween Ad of the year.
Elevated creative product for McDonald’s Youth Business with campaigns targeting Tweens and Teens that featured celebrities like Michael Jordan, Justin Timberlake, and Backstreet Boys.