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LB
Lisa Bennett
legend of
DDB
Dell Technologies
Scott & Lisa
Named one of Business Insider’s Most Creative Women in Advertising and Ad Age’s 21 to Watch in the 21st Century. Awarded multiple Cannes Lions including a Gold Media Lion, One Show Pencils, Effie Awards, D&AD Yellow Pencil, Webby Award, and Clio Awards including induction into the Design Hall of Fame. Served on International Juries for Cannes Lions, D&AD, Clio Awards, One Show, New York Festivals, and Effie Awards. Member of The University of Texas Moody College of Communication Advisory Council for eight years. Currently serves on Texas Immersive Institute’s Advisory Board.
Featured Legend
"Be curious. Be brave. Be relentless. If you’re told no, find another way."
Lisa Bennett built her career by embracing challenges other creatives turned their noses up at. She pushed the boundaries on conservative brands and encouraged her teams to experiment with new approaches but doing so with intent. Lisa believes the key to impactful business building creative is to always question whether an idea is true to the brand and what it stands for. Lisa began her career at Leo Burnett rising through the ranks to Creative Director at age 27. A few years later, she was promoted to Executive Creative Director on some of the agency's high profile accounts including Heinz and Delta Airlines. After 14 years at Leo, Lisa was recruited to join DDB as Chief Creative Officer and Managing Partner of DDB West. Tasked with elevating the creative product in an office known for conservative CPG advertising, Lisa led a creative revolution – diversifying the client roster to include technology brands like Intel and McAfee and turning the office into one of the global network’s most awarded and profitable. Lisa went on to serve as CCO for two independent agencies and as Executive Director of The Lab in the School of Advertising & PR at The University of Texas before moving client-side. In her role as Vice President of Global Brand at Dell Technologies and head of the in-house creative agency, she evolved the brand positioning and identity, all while elevating the quality of the creative product on both Dell and Alienware. After building dozens of global brands across multiple categories, Lisa co-founded Scott & Lisa, a brand and creative consultancy that partners with founders to launch and grow brands. Inspired by a quote from advertising great Bill Bernbach: ‘The future, as always, belongs to the brave’, Lisa continually reminds herself and her teams to take risks. She believes that great creative leaders champion even the smallest acts of bravery. Not just in the work they do, but in challenging the status quo.
Brands they made famous
Past Experience
Creative Approach
How Lisa Bennett approaches creative challenges
Lisa Bennett’s creative approach is rooted in collaborative strategic brand building. She believes that powerful creative is not an isolated act but the result of working with key stakeholders to uncover a deep understanding of brand strategy, identity, and business objectives. Her process involves starting with the brand truth, uncovering a simple yet unique human insight, followed by articulating the brand’s core values and benefits to the consumer. Only then can you develop a core creative idea strong and flexible enough to be executed "across every platform." She is medium-agnostic, championing everything from classic storytelling to innovative, earned-media-driven activations. Her work garners business results and demonstrates a belief in making brands, no matter their size, feel human, accessible, and culturally relevant.
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