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New in Fast Ads
Real Ads
In a feed full of pictures nobody took, real is what people trust. Real Ads puts the best of AI to work on your own photos: the strategy, the idea, the words and the design, in every size, in minutes. The people, places and products stay real.
Punta Lenta is a made-up hotel we use for demos. Its photo library stands in for the photos you would mark real.
Why real, why now
Anyone can make a picture now. Real is the edge.
In a few short years, AI made a picture of anything cheap and instant. Feeds filled up with people who never lived, in places that were never there, holding products that never looked like that.
People noticed. And they started trusting brands less for it.
65%
say brands are making too much AI content in their marketing.
Source: Gartner survey of 1,006 US consumers, May to June 202657%
say that content has made them trust brand messages less.
Source: Gartner survey of 1,006 US consumers, May to June 202646%
dislike AI-generated people in ads, the most disliked thing tested.
Source: Cint with Advertising Week, about 1,000 US consumers, August 202674%
say brands have a duty to disclose when they use AI in ads.
Source: Cint with Advertising Week, about 1,000 US consumers, August 2026The rules are catching up
Since June 9, 2026, New York requires ads to disclose AI-generated performers that look like real people.
Source: New York General Business Law § 396-bBrands are choosing real
Aerie pledged never to use AI-generated people or bodies in its marketing, then built a campaign around the promise.
Source: Adweek, October 2025Not less AI. AI on the right job.
Gartner found that consumers are not rejecting AI outright. What breaks trust is AI pretending to be real. So the answer is not to go back to the slow way. It is to point AI at the work it is great at and keep it off the one thing that has to be true.
Real Ads does exactly that. Our creative engines and the Legends write the strategy, find the idea, write the words, design the ad and make every size. Your photo of a real person, a real place or a real product stays the picture. The best of AI, making the best of what is real better and faster.
Who needs real
Some brands can imagine. Some have to be real.
For plenty of ads, an imagined picture is fine. For a lot of businesses it is a broken promise. When a customer will check in, walk through the door, buy the thing or stand in front of it, the picture has to be what they get.
And many brands have already paid for real. A curated shoot every season, a photographer at every event, a shop owner’s photos from behind the counter. Real Ads puts that library to work in every ad, instead of leaving it in a folder.
Hotels and resorts
The room is the product.
Guests book the view, the pool and the suite in the photo. Show them the one they will check into.
Museums and galleries
The work is the work.
A collection cannot be reimagined. The painting in the ad is the painting on the wall.
Boutiques and makers
The piece in their hands.
A handmade piece, a one of a kind, the shelf in your shop. Shoppers want to see the thing they will take home.
Conferences and events
The room was full.
Your speakers, your crowd, the stage you built. Proof last year happened, and the reason to buy a ticket for the next one.
Restaurants and bars
The dish they will order.
The food, the room and the people who make them. Diners notice when the meal does not match the picture.
Homes and venues
The tour matches the photo.
A listing, a rental, a wedding venue. Buyers and couples walk through what the ad showed them.
Destinations
The place is the pitch.
The beach, the trail, the main street at dusk. Travelers come for the place they saw, so show the one that is there.
Colleges and schools
The campus they will walk.
Your students, your buildings, your game days. Families visit, and the campus should look like the ad.
Dealers and showrooms
The car on the lot.
The model, the trim and the color you actually have. The ad sends people in for something they can drive home.
Got a photo library you love? That is the brief. Real Ads makes the ads around it.
Three levels
As real as you want it.
Pick how far each run goes from the photo. Your brand sets a default, and any run can choose another.
As shot
Your photo, untouched.
Framed and cropped for each size, never changed. The headline, the logo and the call to action are designed around what the photo shows.
- No pixel of the photo redrawn
- Faces and products you protect stay whole
- Your words, set exactly as written
Retouched
Your photo, at its best.
The same photo, retouched for light, color and clarity, people and faces included, and extended edge to edge when the extension passes its check.
- The same people, place and products
- Nothing restaged, nothing added in
- Checked against your original
Imagined
A new picture for every ad.
Our image engine pictures the scene for each concept. This is Fast Ads as you know it, for the runs where a real photo is not the point.
- Fully generated imagery
- Your brand kit, as always
- No Real Ad label
You decide what is real
Your photos. Your call.
Nothing becomes a Real Ad unless your team says the photo is real. It starts in Brand Memory.
01
Mark your real images
Turn on “Real image” for the photos of real people, places and products your brand can use. A short review walks you through the ones not marked yet.
02
Protect what matters
Draw a box around a face, a person or the product. Those areas stay whole in every size, and no word or shape is set over them.
03
Set the default, or lock it
Choose the level every run starts at. Lock it, and every run for the brand uses that level.
Mark only images you own or have the rights to use, including the people in them.
Checked on the finished ad
Measured, not eyeballed.
An ad is called a Real Ad only when its checks pass on the file you get, not on a draft.
As shot: every ad, every time
- The photo is intact
Outside the type and the logo, the photo matches your original.
- Protected areas are clear
Nothing covers a face, a person or a product you boxed.
- Your words, word for word
The copy on the ad is the copy the run wrote, unchanged.
- Every line reads
Contrast is measured on what sits under each line, and no line is cut off.
Retouched: held to the original
- The same people
The count of people in the photo stays the same.
- The same words
Signs, packaging and any text in the photo still say what they said.
- The same framing
The shot is not reframed or restaged.
If no marked photo can make the ad, the run stops before any credits are used.
Every ad says what it is
Labelled. On the record.
Your team, your client and your legal reviewer can see how every ad was made.
A label on the ad
A Real Ad carries its label in Ad Legends: “Real Ad · As shot” or “Real Ad · Retouched”. An Imagined ad carries none.
A record behind it
Each Real Ad keeps which photo it used, who marked that photo real and when, the level, and the checks it passed.
Resizes stay real
Resize a Real Ad and the new sizes are built on the same photo, checked the same way, and keep the label.
Redrawn versions, said plainly
Restyle, reframe or edit a Real Ad and the new picture is redrawn, so it is labelled “Real Ad · Inspired”. An animation is labelled “Real Ads-inspired animation”.
How it works
Mark it. Run it.
01
Mark your real photos
In Brand Memory, switch on “Real image” for the photos you can use, and box any face or product to protect.
02
Run Fast Ads
Start a run the way you always do. It begins at your brand’s level, and you can pick another for this run.
03
Get Real Ads back
Each concept is written around what its photo actually shows, designed in every size, checked and labelled.
Working with your own AI agent? Real Ads is available over the Ad Legends MCP server too, so the agent you already use can ask for ads on your real photos.
Questions
About Real Ads.
Your photos. Real Ads.
The craft of AI on the photos only your brand has. Real people, real places, real products, made into ads in minutes, checked against the original and labelled for what they are.