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Two founders built agencies on values instead of rule books; the legends they trained remember the mentors who never let them settle. These lessons cover hiring, culture and feedback for anyone who leads a creative team.
6 lessons · Chuck Porter · Tim McClure · Lee Clow · Susan Credle
Chuck Porter · Article
CP+B's culture wasn't an accident — it was the product of deliberate choices about mission, environment, and the kind of work they refused to stop pursuing. This lesson examines how Chuck built a culture that attracted the best and demanded the most.
From Is It Interesting? Chuck Porter's Masterclass in Legendary Advertising
Chuck Porter · Article
CP+B's hiring criteria never changed — and the order mattered. This lesson unpacks the philosophy behind building a team of 'mutts' who produced world-class work, and what it means for how you think about creative talent today.
From Is It Interesting? Chuck Porter's Masterclass in Legendary Advertising
Chuck Porter · Article
From a hotel suite in Minnesota to a Camaro ride to Miami, Chuck Porter's path to founding one of advertising's greatest agencies was anything but conventional. This lesson traces the origin story of CP+B and the instincts that shaped it.
From Is It Interesting? Chuck Porter's Masterclass in Legendary Advertising
Tim McClure · Article
Five UT graduates. No rule book. No Madison Avenue pedigree. Discover how GSD&M was built from scratch and why the agency's founding story is a masterclass in complementary skills, shared values, and the courage to stay outside the establishment.
From Don't Mess With Ordinary: Tim McClure & the GSD&M School of Creative Courage
Lee Clow · Article
Behind every legend is a constellation of people who pushed them further than they thought they could go. Lee Clow had three of the most demanding, inspiring, and transformative mentors in the history of the creative industry. This lesson unpacks what he learned from each — and how you can apply those lessons to your own creative relationships.
Susan Credle · Article
Susan entered advertising expecting to find a boys' club — and instead found an industry where women's names were on the doors. This lesson explores her perspective on gender, creative leadership, and the responsibility that comes with being a trailblazer.
From Never Finished: Susan Credle's Masterclass in Creative Courage