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Humor sells when it comes from a truth about what you make, and falls flat when it is only a joke. These lessons take apart the comedy behind Wendyβs and Southwest Airlines: the casting, the timing and the single unexpected choice.
4 lessons Β· Donna Weinheim Β· Tim McClure
Donna Weinheim Β· Article
From dog weddings to conga lines to a grandmother who became a national superstar, Donna's career is a clinic in comedic advertising. This lesson teaches the mechanics of comedy in ads β and why most people get it wrong.
From Think Outside Every Box: The Donna Weinheim Masterclass on Fearless Creativity
Donna Weinheim Β· Video
Three words. One grandmother. A campaign that became part of the American language. This lesson dissects how 'Where's the Beef?' was born, what made it work, and what every creative can learn from it.
From Think Outside Every Box: The Donna Weinheim Masterclass on Fearless Creativity
Tim McClure Β· Article
GSD&M's relationship with Southwest Airlines β born in a hallway conversation and built over decades β is one of advertising's great client-agency partnerships. Learn what made it work and what it teaches us about trust, humor, and creative chemistry.
From Don't Mess With Ordinary: Tim McClure & the GSD&M School of Creative Courage
Tim McClure Β· Article
Meet Tim McClure and discover the creative philosophy that guided five decades of legendary work β starting with Einstein's definition of creativity and the two elements Tim adds to make it complete.
From Don't Mess With Ordinary: Tim McClure & the GSD&M School of Creative Courage