Test Your Chuck Porter IQ

You've spent time inside the mind of one of advertising's most original thinkers. You've learned how Chuck Porter built an agency from scratch in Miami, hired for brains over pedigree, cracked the Truth campaign with a single strategic insight, and ran a creative shop on one simple mantra: do something great today.

Now it's time to find out how much of it actually stuck.

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This quiz will test your understanding across the core ideas from Chuck Porter's masterclass:

• Chuck's hiring criteria — Can you name all five, and more importantly, can you put them in the right order? (Hint: experience lands exactly where you'd expect it to.)

• The Truth campaign strategy — What was the real insight that made it work? Why did every previous anti-smoking campaign fail? And what does a 15-year-old's psychology have to do with any of it?

• CP+B's creative filters and mission statement — What was the audacious goal that every employee saw when they opened their computer each morning? And what was the filter that kept MINI Cooper's advertising from looking like every other car ad?

• Chuck's founding philosophy — What did he tell his team to stop doing in week one? What replaced all those projection meetings? And why did he believe the future would take care of itself?

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A quick reminder: Chuck's ideas aren't just trivia. They're a framework for how to think about creativity, strategy, culture, and what it actually means to do great work. The best way to approach these questions isn't to try to remember the right answer — it's to ask yourself whether you've genuinely internalized the why behind each principle.

If something trips you up, that's useful information. Go back, revisit the lesson, and sit with the idea a little longer.

You've got this. Let's see what you know.