The courtroom wall

Hall of Fame &
Hall of Slop

Every round is a before and after. The best go on the wall. So do the worst.

Hall of Fame Hall of Slop

Hall of Fame

The ones the Legends won.

Scored blind by the same Legend who rewrote them. The margin is the margin.

A regional home builder

Big swing · Rick Boyko

Before · 4.8/10

New homes from $389,000

Three and four bedroom homes now selling in Willow Creek. Tour this weekend.

Learn more

Slop 61

After · 8.3/10 · +3.5 on the blind re-read · slop 5

Move somewhere your Sunday lasts all day.

Willow Creek. Homes from $389,000.

The city keeps your weekends short. Come out Saturday and see how long one can be.

Book the tour

Rick Boyko: It sells the evening, not the square footage.

A family dental practice

Reframe · Janet Champ

Before · 4.1/10

Now accepting new patients

Comprehensive dental care for the whole family. Flexible hours and most insurance accepted.

Schedule today

Slop 58

After · 7.9/10 · +3.8 on the blind re-read · slop 7

The dentist your kid asks to go back to.

New patients welcome. Evenings too.

We count to three, and we mean it. Most insurance accepted.

Pick a time

Janet Champ: It is written to the parent who dreads the chair, not to the insurance card.

A neighbourhood gym

Sharpen · Chuck Porter

Before · 4.4/10

Join now and save 50%

State of the art equipment, group classes, and personal training. No contracts.

Slop 49

After · 7.4/10 · +3.0 on the blind re-read · slop 8

Half off. All year. No excuses left.

Classes, weights, a trainer who knows your name.

No contract. The only thing you have to commit to is showing up.

Start Monday

Chuck Porter: Same offer, said once, with a deadline the reader can feel.

A scheduling app for salons

Big swing · Steffan Postaer

Before · 3.9/10

The all-in-one solution for salon management

Streamline bookings, payments and client communication in one powerful platform.

Get started

Slop 74

After · 8.1/10 · +4.2 on the blind re-read · slop 4

Your 2:15 just cancelled. Your 2:15 is already filled.

Booking software for salons that hate empty chairs.

The waitlist texts itself. You keep cutting.

See it fill a chair

Steffan Postaer: One empty chair is the whole product. The original never mentioned the chair.

Illustrative rounds, anonymised to the category. The live wall hangs rounds their owners chose to share.

Hall of Slop

The ones that walked in.

Exhibit A, as submitted. Slop is measured by code, 0 to 100, and these earned it.

A scheduling app for salons

Slop 74

The all-in-one solution for salon management

Streamline bookings, payments and client communication in one powerful platform. Unlock your potential today.

Get started

all-in-one solutionstreamlineunlock your potentialpowerful platform

Steffan Postaer: Four claims, no chair. This is the software talking to itself.

A marketing consultancy

Slop 88

Elevate your brand with cutting-edge strategies

We help forward-thinking businesses navigate the ever-changing landscape with seamless, results-driven solutions.

Learn more

elevatecutting-edgenavigate the landscapeseamlessresults-drivenlearn more

Rick Boyko: Every word in this ad could be sold to any company on earth. That is the problem.

A regional home builder

Slop 61

New homes from $389,000

Three and four bedroom homes now selling in Willow Creek. Tour this weekend.

Learn more

learn more

Rick Boyko: A price and a bedroom count. Every builder in the county says the same thing.

A coffee roaster

Slop 69

Experience the ultimate coffee journey

Our artisanal, hand-crafted blends deliver an unparalleled experience for the discerning palate.

Shop now

ultimatejourneyartisanalunparalleleddiscerning

Cheryl Berman: Nobody has ever tasted an unparalleled experience. They taste coffee. Name the bean.

Illustrative rounds, anonymised to the category. The live wall hangs rounds their owners chose to share.

Your round

Think yours belongs up here?

Run a round. When the wall opens to the public, you choose whether your round hangs on it.

Take the challenge The challenge

Hall of Fame & Hall of Slop

The ones the Legends won.

The ones that walked in.

Think yours belongs up here?

Hall of Fame & Hall of Slop

The ones the Legends won.

The ones that walked in.

Think yours belongs up here?

Hall of Fame &
Hall of Slop

Hall of Fame &
Hall of Slop