Key Takeaways
- Every item starts as a draft; Add to Channels stages it onto its brand's board
- Generate image creates a missing post image for 1 credit, and Instagram requires at least one image or video
- Publishing validates first (media rules and caption caps), then posts through the brand's own connection, then records published or failed
- The executor runs every 5 minutes, claims due scheduled items atomically (no double-posting), and retries failures up to 3 times
- The paid lane validates and stays export-ready; Google Ads pushes are validation-only and no ad budget is spent from the board
